Marketing planA marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan so that goals may be achieved. While a marketing plan contains a list of actions, without a sound strategic foundation, it is of little use to a business. A marketing plan is a comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.
Object detectionObject detection is a computer technology related to computer vision and that deals with detecting instances of semantic objects of a certain class (such as humans, buildings, or cars) in digital images and videos. Well-researched domains of object detection include face detection and pedestrian detection. Object detection has applications in many areas of computer vision, including and video surveillance. It is widely used in computer vision tasks such as , vehicle counting, activity recognition, face detection, face recognition, video object co-segmentation.
Computer and network surveillanceComputer and network surveillance is the monitoring of computer activity and data stored locally on a computer or data being transferred over computer networks such as the Internet. This monitoring is often carried out covertly and may be completed by governments, corporations, criminal organizations, or individuals. It may or may not be legal and may or may not require authorization from a court or other independent government agencies. Computer and network surveillance programs are widespread today and almost all Internet traffic can be monitored.
Mass surveillance industryThe mass surveillance industry is a multibillion-dollar industry that has undergone phenomenal growth since 2001. According to data provided by The Wall Street Journal, the retail market for surveillance tools has grown from "nearly zero" in 2001 to about US5billionin2011.ThesizeofthevideosurveillancemarketrosetoUS13.5 billion in 2012 and is expected to reach US$39 billion by 2020. Advanced Audio CodingAdvanced Audio Coding (AAC) is an audio coding standard for lossy digital audio compression. Designed to be the successor of the MP3 format, AAC generally achieves higher sound quality than MP3 encoders at the same bit rate. AAC has been standardized by ISO and IEC as part of the MPEG-2 and MPEG-4 specifications. Part of AAC, HE-AAC ("AAC+"), is part of MPEG-4 Audio and is adopted into digital radio standards DAB+ and Digital Radio Mondiale, and mobile television standards DVB-H and ATSC-M/H.
Otsu's methodIn computer vision and , Otsu's method, named after Nobuyuki Otsu, is used to perform automatic image . In the simplest form, the algorithm returns a single intensity threshold that separate pixels into two classes, foreground and background. This threshold is determined by minimizing intra-class intensity variance, or equivalently, by maximizing inter-class variance. Otsu's method is a one-dimensional discrete analogue of Fisher's Discriminant Analysis, is related to Jenks optimization method, and is equivalent to a globally optimal k-means performed on the intensity histogram.
Computer visionComputer vision tasks include methods for , , and understanding digital images, and extraction of high-dimensional data from the real world in order to produce numerical or symbolic information, e.g. in the forms of decisions. Understanding in this context means the transformation of visual images (the input to the retina in the human analog) into descriptions of the world that make sense to thought processes and can elicit appropriate action.
PsychographicsPsychographics is defined as "market research or statistics classifying population groups according to psychological variables" The term psychographics is derived from the words “psychological” and “demographics” Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS). Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles.
Pedestrian detectionPedestrian detection is an essential and significant task in any intelligent video surveillance system, as it provides the fundamental information for semantic understanding of the video footages. It has an obvious extension to automotive applications due to the potential for improving safety systems. Many car manufacturers (e.g. Volvo, Ford, GM, Nissan) offer this as an ADAS option in 2017.
Perceptual mappingPerceptual mapping or market mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. The positioning of a brand is influenced by customer perceptions rather than by those of businesses. For example, a business may feel it sells upmarket products of high quality, but if customers view the products as low quality, it is their views which will influence sales. Typically the position of a company's product, product line, or brand is displayed relative to their competition.
