Marketing strategyMarketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms, channels to increase its sales and achieve sustainable competitive advantage within its corresponding market. Strategic marketing emerged in the 1970s and 80s as a distinct field of study, branching out of strategic management. Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization to achieve a competitive advantage (Cacciolatti & Lee, 2016).
MEMSMEMS (Microelectromechanical systems) is the technology of microscopic devices incorporating both electronic and moving parts. MEMS are made up of components between 1 and 100 micrometres in size (i.e., 0.001 to 0.1 mm), and MEMS devices generally range in size from 20 micrometres to a millimetre (i.e., 0.02 to 1.0 mm), although components arranged in arrays (e.g., digital micromirror devices) can be more than 1000 mm2.
Attitude and heading reference systemAn attitude and heading reference system (AHRS) consists of sensors on three axes that provide attitude information for aircraft, including roll, pitch, and yaw. These are sometimes referred to as MARG (Magnetic, Angular Rate, and Gravity) sensors and consist of either solid-state or microelectromechanical systems (MEMS) gyroscopes, accelerometers and magnetometers. They are designed to replace traditional mechanical gyroscopic flight instruments.
Flying and gliding animalsA number of animals are capable of aerial locomotion, either by powered flight or by gliding. This trait has appeared by evolution many times, without any single common ancestor. Flight has evolved at least four times in separate animals: insects, pterosaurs, birds, and bats. Gliding has evolved on many more occasions. Usually the development is to aid canopy animals in getting from tree to tree, although there are other possibilities.
Insect physiologyInsect physiology includes the physiology and biochemistry of insect organ systems. Although diverse, insects are quite similar in overall design, internally and externally. The insect is made up of three main body regions (tagmata), the head, thorax and abdomen. The head comprises six fused segments with compound eyes, ocelli, antennae and mouthparts, which differ according to the insect's particular diet, e.g. grinding, sucking, lapping and chewing.
Fly-by-wireFly-by-wire (FBW) is a system that replaces the conventional manual flight controls of an aircraft with an electronic interface. The movements of flight controls are converted to electronic signals transmitted by wires, and flight control computers determine how to move the actuators at each control surface to provide the ordered response. It can use mechanical flight control backup systems (like the Boeing 777) or use fully fly-by-wire controls.
Aircraft flight dynamicsFlight dynamics is the science of air vehicle orientation and control in three dimensions. The three critical flight dynamics parameters are the angles of rotation in three dimensions about the vehicle's center of gravity (cg), known as pitch, roll and yaw. These are collectively known as aircraft attitude, often principally relative to the atmospheric frame in normal flight, but also relative to terrain during takeoff or landing, or when operating at low elevation.
Human interactions with insectsHuman interactions with insects include both a wide variety of uses, whether practical such as for food, textiles, and dyestuffs, or symbolic, as in art, music, and literature, and negative interactions including damage to crops and extensive efforts to control insect pests. Academically, the interaction of insects and society has been treated in part as cultural entomology, dealing mostly with "advanced" societies, and in part as ethnoentomology, dealing mostly with "primitive" societies, though the distinction is weak and not based on theory.
FlightFlight or flying is the process by which an object moves through a space without contacting any planetary surface, either within an atmosphere (i.e. air flight or aviation) or through the vacuum of outer space (i.e. spaceflight). This can be achieved by generating aerodynamic lift associated with gliding or propulsive thrust, aerostatically using buoyancy, or by ballistic movement. Many things can fly, from animal aviators such as birds, bats and insects, to natural gliders/parachuters such as patagial animals, anemochorous seeds and ballistospores, to human inventions like aircraft (airplanes, helicopters, airships, balloons, etc.
Military strategyMilitary strategy is a set of ideas implemented by military organizations to pursue desired strategic goals. Derived from the Greek word strategos, the term strategy, when first used during the 18th century, was seen in its narrow sense as the "art of the general", or "the art of arrangement" of troops. and deals with the planning and conduct of campaigns, the movement and disposition of forces, and the deception of the enemy. The father of Western modern strategic studies, Carl von Clausewitz (1780–1831), defined military strategy as "the employment of battles to gain the end of war.
