Guerrilla marketingGuerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing. Guerrilla marketing uses multiple techniques and practices in order to establish direct contact with potential customers. One of the goals of this interaction is to cause an emotional reaction in the clients, and the ultimate goal of marketing is to induce people to remember products or brands in a different way than they might have been accustomed to.
Email spamEmail spam, also referred to as junk email, spam mail, or simply spam, is unsolicited messages sent in bulk by email (spamming). The name comes from a Monty Python sketch in which the name of the canned pork product Spam is ubiquitous, unavoidable, and repetitive. Email spam has steadily grown since the early 1990s, and by 2014 was estimated to account for around 90% of total email traffic. Since the expense of the spam is borne mostly by the recipient, it is effectively postage due advertising.
BlogA blog (a truncation of "weblog") is an informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page. Until 2009, blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited.
Naive Bayes spam filteringNaive Bayes classifiers are a popular statistical technique of e-mail filtering. They typically use bag-of-words features to identify email spam, an approach commonly used in text classification. Naive Bayes classifiers work by correlating the use of tokens (typically words, or sometimes other things), with spam and non-spam e-mails and then using Bayes' theorem to calculate a probability that an email is or is not spam.
Content marketingContent marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content.
Chicago school (sociology)The Chicago school (sometimes known as the ecological school) refers to a school of thought in sociology and criminology originating at the University of Chicago whose work was influential in the early 20th century. Conceived in 1892, the Chicago school first rose to international prominence as the epicenter of advanced sociological thought between 1915 and 1935, when their work would be the first major bodies of research to specialize in urban sociology.
