Get a MacThe "Get a Mac" campaign is a television advertising campaign created for Apple Inc. (Apple Computer, Inc. at the start of the campaign) by TBWA\Media Arts Lab, the company's advertising agency, that ran from 2006 to 2009. The advertising campaign ran worldwide in the United States, Canada, Australia, New Zealand, the United Kingdom, Japan, and Germany. The Get a Mac advertisements follow a standard template. They open to a plain white background, and a man dressed in casual clothes introduces himself as an Apple Macintosh computer ("Hello, I'm a Mac.
Bit error rateIn digital transmission, the number of bit errors is the numbers of received bits of a data stream over a communication channel that have been altered due to noise, interference, distortion or bit synchronization errors. The bit error rate (BER) is the number of bit errors per unit time. The bit error ratio (also BER) is the number of bit errors divided by the total number of transferred bits during a studied time interval. Bit error ratio is a unitless performance measure, often expressed as a percentage.
Mac OS X Snow LeopardMac OS X Snow Leopard (version 10.6) is the seventh major release of macOS, Apple's desktop and server operating system for Macintosh computers. Snow Leopard was publicly unveiled on June 8, 2009 at Apple’s Worldwide Developers Conference. On August 28, 2009, it was released worldwide, and was made available for purchase from Apple's website and retail stores at the price of US29forasingle−userlicense.Asaresultofthelowprice,initialsalesofSnowLeopardweresignificantlyhigherthanthatofitspredecessorswhosepricestartedatUS129. Error detection and correctionIn information theory and coding theory with applications in computer science and telecommunication, error detection and correction (EDAC) or error control are techniques that enable reliable delivery of digital data over unreliable communication channels. Many communication channels are subject to channel noise, and thus errors may be introduced during transmission from the source to a receiver. Error detection techniques allow detecting such errors, while error correction enables reconstruction of the original data in many cases.
Mac OS X 10.1Mac OS X 10.1 (code named Puma) is the second major release of macOS, Apple's desktop and server operating system. It superseded Mac OS X 10.0 and preceded Mac OS X Jaguar. Mac OS X 10.1 was released on September 25, 2001, as a free update for Mac OS X 10.0 users. The operating system was handed out for no charge by Apple employees after Steve Jobs' keynote speech at the Seybold publishing conference in San Francisco. It was subsequently distributed to Mac users on October 25, 2001, at Apple Stores and other retail stores that carried Apple products.
Communication channelA communication channel refers either to a physical transmission medium such as a wire, or to a logical connection over a multiplexed medium such as a radio channel in telecommunications and computer networking. A channel is used for information transfer of, for example, a digital bit stream, from one or several senders to one or several receivers. A channel has a certain capacity for transmitting information, often measured by its bandwidth in Hz or its data rate in bits per second.
Mac OS X JaguarMac OS X Jaguar (version 10.2) is the third major release of macOS, Apple's desktop and server operating system. It superseded Mac OS X 10.1 and preceded Mac OS X Panther. The operating system was released on August 23, 2002 either for single-computer installations, and in a "family pack," which allowed five installations on separate computers in one household. Jaguar was the first Mac OS X release to publicly use its code name in marketing and advertisements. Mac OS X Jaguar required a PowerPC G3 or G4 CPU and 128 MB of RAM.
Mac OS X PantherMac OS X Panther (version 10.3) is the fourth major release of macOS, Apple's desktop and server operating system. It followed Mac OS X Jaguar and preceded Mac OS X Tiger. It was released on October 24, 2003, with the retail price of US129forasingleuserandUS199 for a five user, family license. The main features of Panther included a refined Aqua theme, Exposé, Fast user switching, and a new Finder. Panther also included Safari as its default browser, as a change from Internet Explorer in Jaguar. Mac OS X ServerMac OS X Server is a discontinued series of Unix-like server operating systems developed by Apple Inc. based on macOS. It provided server functionality and system administration tools, and tools to manage both macOS-based computers and iOS-based devices, network services such as a mail transfer agent, AFP and SMB servers, an LDAP server, and a domain name server, as well as server applications including a Web server, database, and calendar server.
Error exponentIn information theory, the error exponent of a channel code or source code over the block length of the code is the rate at which the error probability decays exponentially with the block length of the code. Formally, it is defined as the limiting ratio of the negative logarithm of the error probability to the block length of the code for large block lengths. For example, if the probability of error of a decoder drops as , where is the block length, the error exponent is . In this example, approaches for large .
