Publication

Social Software and Strategy

Dominique Foray
2011
Journal paper
Abstract

Social software challenges strategic thinking in important ways: empowering creative, independent individuals implies indeterminate and uncertain reactions and creations in support of, or in opposition to, management's original thinking. We build a framework that organizes research on social software, taking perspectives from both inside and outside companies. We use this framework to introduce the contributions to this special issue in terms of strategy, technology, and community and to ask a series of questions for strategy research that pays particular attention to value creation and appropriation, the role of technology both as tool and mediator between managers and users, and the role that management can play in communities, both as leaders and in shaping boundaries. (C) 2011 Elsevier Ltd. All rights reserved.

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Related concepts (9)
Strategic planning
Strategic planning is an organization's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals. Furthermore, it may also extend to control mechanisms for guiding the implementation of the strategy. Strategic planning became prominent in corporations during the 1960s and remains an important aspect of strategic management. It is executed by strategic planners or strategists, who involve many parties and research sources in their analysis of the organization and its relationship to the environment in which it competes.
Strategic management
In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans.
Marketing strategy
Marketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms, channels to increase its sales and achieve sustainable competitive advantage within its corresponding market. Strategic marketing emerged in the 1970s and 80s as a distinct field of study, branching out of strategic management. Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization to achieve a competitive advantage (Cacciolatti & Lee, 2016).
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