Anti-competitive practicesAnti-competitive practices are business or government practices that prevent or reduce competition in a market. Antitrust laws ensure businesses do not engage in competitive practices that harm other, usually smaller, businesses or consumers. These laws are formed to promote healthy competition within a free market by limiting the abuse of monopoly power. Competition allows companies to compete in order for products and services to improve; promote innovation; and provide more choices for consumers.
Target marketA target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who exhibit similar characteristics (such as age, location, income or lifestyle) and are considered most likely to buy a business's market offerings or are likely to be the most profitable segments for the business to service by OCHOM Once the target market(s) have been identified, the business will normally tailor the marketing mix (4 Ps) with the needs and expectations of the target in mind.
Symbol grounding problemThe symbol grounding problem is the problem of how "...symbol meaning..." is "...to be grounded in something other than just more meaningless symbols" [Harnad, S. (1990)]. This problem is of significant importance in the realms of philosophy, cognition, and language. In cognitive science and semantics, the symbol grounding problem is concerned with how it is that words (symbols in general) get their meanings, and hence is closely related to the problem of what meaning itself really is.
Well-beingWell-being, or wellbeing, also known as wellness, prudential value, prosperity or quality of life, refers to what is intrinsically valuable relative to someone. So the well-being of a person is what is ultimately good for this person, what is in the self-interest of this person. Well-being can refer to both positive and negative well-being. In its positive sense, it is sometimes contrasted with ill-being as its opposite.
Hard problem of consciousnessThe hard problem of consciousness is a philosophical problem concerning why and how humans and other organisms have qualia, phenomenal consciousness, or subjective experiences. This is in contrast to the "easy problems" of explaining the physical systems that give humans and other animals the ability to discriminate, integrate information, perform behavioural functions, or provide behavioural reports, and so forth.
Competition (economics)In economics, competition is a scenario where different economic firms are in contention to obtain goods that are limited by varying the elements of the marketing mix: price, product, promotion and place. In classical economic thought, competition causes commercial firms to develop new products, services and technologies, which would give consumers greater selection and better products. The greater the selection of a good is in the market, the lower prices for the products typically are, compared to what the price would be if there was no competition (monopoly) or little competition (oligopoly).
Market segmentationIn marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on shared characteristics. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles, or even similar s.
QualiaIn philosophy of mind, qualia (ˈkwɑːliə,_ˈkweɪ-; singular form: quale -li) are defined as instances of subjective, conscious experience. The term qualia derives from the Latin neuter plural form (qualia) of the Latin adjective quālis (ˈkwaːlɪs) meaning "of what sort" or "of what kind" in relation to a specific instance, such as "what it is like to taste a specific applethis particular apple now". Examples of qualia include the perceived sensation of pain of a headache, the taste of wine, and the redness of an evening sky.
