Load-bearing wallA load-bearing wall or bearing wall is a wall that is an active structural element of a building, which holds the weight of the elements above it, by conducting its weight to a foundation structure below it. Load-bearing walls are one of the earliest forms of construction. The development of the flying buttress in Gothic architecture allowed structures to maintain an open interior space, transferring more weight to the buttresses instead of to central bearing walls.
Consumer behaviourConsumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics).
