ClientelismClientelism or client politics is the exchange of goods and services for political support, often involving an implicit or explicit quid-pro-quo. It is closely related to patronage politics and vote buying. Clientelism involves an asymmetric relationship between groups of political actors described as patrons, brokers, and clients. In client politics, an organized minority or interest group benefits at the expense of the public. Client politics may have a strong interaction with the dynamics of identity politics.
Political correctnessPolitical correctness (adjectivally politically correct; commonly abbreviated PC) is a term used to describe language, policies, or measures that are intended to avoid offense or disadvantage to members of particular groups in society. Since the late 1980s, the term has been used to describe a preference for inclusive language and avoidance of language or behavior that can be seen as excluding, marginalizing, or insulting to groups of people disadvantaged or discriminated against, particularly groups defined by ethnicity, sex, gender, or sexual orientation.
Advertising campaignAn advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences.
Digital citizenThe term digital citizen is used with different meanings. According to the definition provided by Karen Mossberger, one of the authors of Digital Citizenship: The Internet, Society, and Participation, digital citizens are "those who use the internet regularly and effectively." In this sense a digital citizen is a person using information technology (IT) in order to engage in society, politics, and government.
Customer engagementCustomer engagement is an interaction between an external consumer/customer (either B2C or B2B) and an organization (company or brand) through various online or offline channels. According to Hollebeek, Srivastava and Chen (2019, p. 166) S-D logic-Definition of customer engagement is "a customer’s motivationally driven, volitional investment of operant resources (including cognitive, emotional, behavioral, and social knowledge and skills), and operand resources (e.g.
