Mobile marketingMobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas.
Survey samplingIn statistics, survey sampling describes the process of selecting a sample of elements from a target population to conduct a survey. The term "survey" may refer to many different types or techniques of observation. In survey sampling it most often involves a questionnaire used to measure the characteristics and/or attitudes of people. Different ways of contacting members of a sample once they have been selected is the subject of survey data collection.
Portable data terminalA portable data terminal, or shortly PDT, is an electronic device that is used to enter or retrieve data via wireless transmission (WLAN or WWAN). They have also been called enterprise digital assistants (EDA), data capture mobile devices, batch terminals or just portables. They can also serve as barcode readers, and they are used in large stores, warehouses, hospitals, or in the field, to access a database from a remote location. Others have a touch screen, IrDA, Bluetooth, a memory card slot, or one or more data capture devices.
Feature phoneA feature phone (also spelled featurephone) is a type or class of mobile phone that retains the form factor of earlier generations of mobile telephones, typically with press-button based inputs and a small non-touch display. They tend to use an embedded operating system with a small and simple graphical user interface, unlike large and complex mobile operating systems such as Android from Google or iOS from Apple. Their functions are limited compared to smartphones, which integrate the phone with an internet communications device.
LoginIn computer security, logging in (or logging on, signing in, or signing on) is the process by which an individual gains access to a computer system by identifying and authenticating themselves. The user credentials are typically some form of username and a matching password, and these credentials themselves are sometimes referred to as a login. In practice, modern secure systems often require a second factor such as email or SMS confirmation for extra security.
