Search engineA search engine is a software system that finds web pages that match a web search. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). The information may be a mix of hyperlinks to web pages, images, videos, infographics, articles, and other types of files. Some search engines also mine data available in databases or open directories.
Search engine optimizationSearch engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including , video search, academic search, news search, and industry-specific vertical search engines.
Relevance (information retrieval)In information science and information retrieval, relevance denotes how well a retrieved document or set of documents meets the information need of the user. Relevance may include concerns such as timeliness, authority or novelty of the result. The concern with the problem of finding relevant information dates back at least to the first publication of scientific journals in the 17th century. The formal study of relevance began in the 20th Century with the study of what would later be called bibliometrics.
Topic modelIn statistics and natural language processing, a topic model is a type of statistical model for discovering the abstract "topics" that occur in a collection of documents. Topic modeling is a frequently used text-mining tool for discovery of hidden semantic structures in a text body. Intuitively, given that a document is about a particular topic, one would expect particular words to appear in the document more or less frequently: "dog" and "bone" will appear more often in documents about dogs, "cat" and "meow" will appear in documents about cats, and "the" and "is" will appear approximately equally in both.
Distributional semanticsDistributional semantics is a research area that develops and studies theories and methods for quantifying and categorizing semantic similarities between linguistic items based on their distributional properties in large samples of language data. The basic idea of distributional semantics can be summed up in the so-called distributional hypothesis: linguistic items with similar distributions have similar meanings. The distributional hypothesis in linguistics is derived from the semantic theory of language usage, i.
Search engine (computing)A search engine is an information retrieval system designed to help find information stored on a computer system. It is an information retrieval software program that discovers, crawls, transforms, and stores information for retrieval and presentation in response to user queries. The search results are usually presented in a list and are commonly called hits. A search engine normally consists of four components, as follows: a search interface, a crawler (also known as a spider or bot), an indexer, and a database.
Search engine marketingSearch engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website. In 2007, U.S. advertisers spent US $24.
English WikipediaThe English Wikipedia is the primary English-language edition of Wikipedia, an online encyclopedia. It was created by Jimmy Wales and Larry Sanger on January 15, 2001, as Wikipedia's first edition. English Wikipedia is hosted alongside other language editions by the Wikimedia Foundation, an American non-profit organization. Its content is written independently of other editions in various varieties of English, aiming to stay consistent within articles. Its internal newspaper is The Signpost.
Web indexingWeb indexing, or internet indexing, comprises methods for indexing the contents of a website or of the Internet as a whole. Individual websites or intranets may use a back-of-the-book index, while search engines usually use keywords and metadata to provide a more useful vocabulary for Internet or onsite searching. With the increase in the number of periodicals that have articles online, web indexing is also becoming important for periodical websites. Back-of-the-book-style web indexes may be called "web site A-Z indexes".
WikipediaWikipedia is a free-content online encyclopedia written and maintained by a community of volunteers, collectively known as Wikipedians, through open collaboration and using a wiki-based editing system called MediaWiki. Wikipedia is the largest and most-read reference work in history, and has consistently been one of the 10 most popular websites. Created by Jimmy Wales and Larry Sanger on January 15, 2001, it is hosted by the Wikimedia Foundation, an American nonprofit organization.
