Social media marketingSocial media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns.
Data scienceData science is an interdisciplinary academic field that uses statistics, scientific computing, scientific methods, processes, algorithms and systems to extract or extrapolate knowledge and insights from noisy, structured, and unstructured data. Data science also integrates domain knowledge from the underlying application domain (e.g., natural sciences, information technology, and medicine). Data science is multifaceted and can be described as a science, a research paradigm, a research method, a discipline, a workflow, and a profession.
Wiki softwareWiki software (also known as a wiki engine or a wiki application), is collaborative software that runs a wiki, which allows the users to create and collaboratively edit pages or entries via a web browser. A wiki system is usually a web application that runs on one or more web servers. The content, including previous revisions, is usually stored in either a or a database. Wikis are a type of web content management system, and the most commonly supported off-the-shelf software that web hosting facilities offer.
MediaWikiMediaWiki is free and open-source wiki software originally developed by Magnus Manske for use on Wikipedia on January 25, 2002 and further improved by Lee Daniel Crocker, after which it has since been coordinated by the Wikimedia Foundation. It powers most websites hosted by the Foundation including Wikipedia, Wiktionary, Wikimedia Commons, Wikiquote, Meta-Wiki and Wikidata, which define a large part of the set requirements for the software. MediaWiki is written in the PHP programming language and stores all text content into a database.
Consumer-generated advertisingConsumer-generated advertising is advertising on consumer generated media. This term is generally used to refer to sponsored content on blogs, wikis, forums, social networking services, and individual websites. This sponsored content is also known as sponsored posts, paid posts, or sponsored reviews. The content includes links that point to the home page or specific product pages of the website of the sponsor. Examples include Diet Coke and Mentos videos, the "Crush on Obama" video, and Star Wars fan films.