Parasocial interactionParasocial interaction (PSI) refers to a kind of psychological relationship experienced by an audience in their mediated encounters with performers in the mass media, particularly on television and on online platforms. Viewers or listeners come to consider media personalities as friends, despite having no or limited interactions with them. PSI is described as an illusory experience, such that media audiences interact with personas (e.g., talk show hosts, celebrities, fictional characters, social media influencers) as if they are engaged in a reciprocal relationship with them.
Climate change denialClimate change denial or global warming denial is dismissal or unwarranted doubt that contradicts the scientific consensus on climate change. Those promoting denial commonly use rhetorical tactics to give the appearance of a scientific controversy where there is none. Climate change denial includes doubts to the extent of how much climate change is caused by humans, its effects on nature and human society, and the potential of adaptation to global warming by human actions.
Viral marketingViral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral".
Politics of climate changeThe politics of climate change results from different perspectives on how to respond to climate change. Global warming is driven largely by the emissions of greenhouse gases due to human economic activity, especially the burning of fossil fuels, certain industries like cement and steel production, and land use for agriculture and forestry. Since the Industrial Revolution, fossil fuels have provided the main source of energy for economic and technological development.
SelfieA selfie (ˈsɛlfi) is a self-portrait photograph, typically taken with a digital camera or smartphone, which may be held in the hand or supported by a selfie stick. Selfies are often shared on social media, via social networking services such as Facebook, Instagram, Threads, Twitter, and Snapchat. They are often casual in nature (or made to appear casual). A "Selfie" typically refers to self-portrait photos that are taken with the camera held at arm's length, as opposed to those taken by using a self-timer or remote.
Text corpusIn linguistics and natural language processing, a corpus (: corpora) or text corpus is a dataset, consisting of natively digital and older, digitalized, language resources, either annotated or unannotated. Annotated, they have been used in corpus linguistics for statistical hypothesis testing, checking occurrences or validating linguistic rules within a specific language territory. In search technology, a corpus is the collection of documents which is being searched.
Privacy concerns with social networking servicesSince the arrival of early social networking sites in the early 2000s, online social networking platforms have expanded exponentially, with the biggest names in social media in the mid-2010s being Facebook, Instagram, Twitter and Snapchat. The massive influx of personal information that has become available online and stored in the cloud has put user privacy at the forefront of discussion regarding the database's ability to safely store such personal information.
Active usersActive users is a software performance metric that is commonly used to measure the level of engagement for a particular software product or object, by quantifying the number of active interactions from users or visitors within a relevant range of time (daily, weekly and monthly). The metric has many uses in software management such as in social networking services, online games, or mobile apps, in web analytics such as in web apps, in commerce such as in internet banking and in academia, such as in user behavior analytics and predictive analytics.
Advertising campaignAn advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences.
Political campaignA political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referendums are decided. In modern politics, the most high-profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister. The message of the campaign contains the ideas that the candidate wants to share with the voters.
