Publication
La culture internet des mèmes
Abstract
Nous sommes à un moment de transition dans l’histoire des médias. Sur Internet, des millions de personnes produisent, altèrent et relaient des « mèmes », contenus numériques aux motifs stéréotypés. Cette « culture » offre un paysage nouveau, riche et complexe à étudier. Pour la première fois, un phénomène à la fois global et local, populaire et, d’une certaine manière, élitiste, construit, « médié » et structuré par la technique, peut être observé avec précision. Étudier les mèmes, c’est non seulement comprendre ce qu’est et sera peut-être la culture numérique, mais aussi inventer une nouvelle approche permettant de saisir la complexité des circulations de motifs à l’échelle mondiale.
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