Online advertisingOnline advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
Posterior predictive distributionIn Bayesian statistics, the posterior predictive distribution is the distribution of possible unobserved values conditional on the observed values. Given a set of N i.i.d. observations , a new value will be drawn from a distribution that depends on a parameter , where is the parameter space. It may seem tempting to plug in a single best estimate for , but this ignores uncertainty about , and because a source of uncertainty is ignored, the predictive distribution will be too narrow.
Web analyticsWeb analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign.
Finitary relationIn mathematics, a finitary relation over sets X1, ..., Xn is a subset of the Cartesian product X1 × ⋯ × Xn; that is, it is a set of n-tuples (x1, ..., xn) consisting of elements xi in Xi. Typically, the relation describes a possible connection between the elements of an n-tuple. For example, the relation "x is divisible by y and z" consists of the set of 3-tuples such that when substituted to x, y and z, respectively, make the sentence true. The non-negative integer n giving the number of "places" in the relation is called the arity, adicity or degree of the relation.
Binary relationIn mathematics, a binary relation associates elements of one set, called the domain, with elements of another set, called the codomain. A binary relation over sets X and Y is a new set of ordered pairs (x, y) consisting of elements x in X and y in Y. It is a generalization of the more widely understood idea of a unary function. It encodes the common concept of relation: an element x is related to an element y, if and only if the pair (x, y) belongs to the set of ordered pairs that defines the binary relation.
Algorithmic tradingAlgorithmic trading is a method of executing orders using automated pre-programmed trading instructions accounting for variables such as time, price, and volume. This type of trading attempts to leverage the speed and computational resources of computers relative to human traders. In the twenty-first century, algorithmic trading has been gaining traction with both retail and institutional traders. A study in 2019 showed that around 92% of trading in the Forex market was performed by trading algorithms rather than humans.
Real-time business intelligenceReal-time business intelligence (RTBI) is a concept describing the process of delivering business intelligence (BI) or information about business operations as they occur. Real time means near to zero latency and access to information whenever it is required. The speed of today's processing systems has allowed typical data warehousing to work in real-time. The result is real-time business intelligence. Business transactions as they occur are fed to a real-time BI system that maintains the current state of the enterprise.
Candidate keyA candidate key, or simply a key, of a relational database is a minimal superkey. In other words, it is any set of columns that have a unique combination of values in each row (which makes it a superkey), with the additional constraint that removing any column could produce duplicate combinations of values (which makes it a minimal superkey). Because a candidate key is a superkey that doesn't contain a smaller one, a relation can have multiple candidate keys, each with a different number of attributes.
Search engineA search engine is a software system that finds web pages that match a web search. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). The information may be a mix of hyperlinks to web pages, images, videos, infographics, articles, and other types of files. Some search engines also mine data available in databases or open directories.
ScalabilityScalability is the property of a system to handle a growing amount of work. One definition for software systems specifies that this may be done by adding resources to the system. In an economic context, a scalable business model implies that a company can increase sales given increased resources. For example, a package delivery system is scalable because more packages can be delivered by adding more delivery vehicles.
