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MyAdChoices: Bringing Transparency and Control to Online Advertising

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Advertising

Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers.

Targeted advertising

Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle and interest.

Online advertising

Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.

Chromium (web browser)

Chromium is a free and open-source web browser project, mainly developed and maintained by Google. This codebase provides the vast majority of code for the Google Chrome browser, which is proprietary software and has some additional features. Chromium's logo is identical in shape to that of Google Chrome, but with blue colors instead of being multicolor. The Chromium codebase is widely used. Microsoft Edge, Samsung Internet, Opera, and many other browsers are based on the Chromium code.

Ad blocking

Ad blocking or ad filtering is a software capability for blocking or altering online advertising in a web browser, an application or a network. This may be done using browser extensions or other methods. The first ad blocker was Internet Fast Forward, a plugin for the Netscape Navigator browser, developed by PrivNet and released in 1996. The AdBlock extension for Firefox was developed in 2002, with Adblock Plus being released in 2006. uBlock (now called uBlock Origin) was first released in 2014.

Browser extension

A browser extension is a software module for customizing a web browser. Browsers typically allow users to install a variety of extensions, including user interface modifications, cookie management, ad blocking, and the custom scripting and styling of web pages. Browser plug-ins are a different type of module and no longer supported by the major browsers. One difference is that extensions are distributed as source code, while plug-ins are executables (i.e. object code).

Web browser

A web browser is an application for accessing websites. When a user requests a web page from a particular website, the browser retrieves its from a web server and then displays the page on the user's screen. Browsers are used on a range of devices, including desktops, laptops, tablets, and smartphones. In 2020, an estimated 4.9 billion people have used a browser. The most used browser is Google Chrome, with a 65% global market share on all devices, followed by Safari with 18%.

Opera (web browser)

Opera is a multi-platform web browser developed by its namesake company Opera. The browser is based on Chromium, but distinguishes itself from other Chromium-based browsers (Chrome, Edge, etc.) through its user interface and other features. Opera was initially released on 10 April 1995, making it one of the oldest desktop web browsers still actively developed. It was commercial software for its first ten years and had its own proprietary layout engine, Presto. In 2013, it switched from the Presto engine to Chromium.

Alcohol advertising

Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with nicotine advertising, alcohol advertising is one of the most highly regulated forms of marketing. Some or all forms of alcohol advertising are banned in some countries. There have been some important studies about alcohol advertising published, such as J.P. Nelson's in 2000. Scientific research, health agencies and universities have, over the decades, been able to demonstrate a correlation between alcohol beverage advertising and alcohol consumption, especially among initially non-drinking youth.

Advertising management

Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions. Advertising is just one element in a company's promotional mix and as such, must be integrated with the overall marketing communications program. Advertising is, however, the most expensive of all the promotional elements and therefore must be managed with care and accountability.