Southern EuropeSouthern Europe is the southern region of Europe. It is also known as Mediterranean Europe, as its geography is marked by the Mediterranean Sea. Definitions of Southern Europe include some or all of these countries and regions: Albania, Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Turkey (East Thrace), Gibraltar, Greece, Italy, Kosovo, Malta, Monaco, Montenegro, North Macedonia, Portugal, San Marino, Serbia, Slovenia, Southern France, Spain, and Vatican City.
Advertising media selectionAdvertising media selection is the process of choosing the most efficient media for an advertising campaign. To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment. Media planning may also involve buying media space. Media planners require an intricate understanding of the strengths and weaknesses of each of the main media options.
CountryA country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, while the country of Wales is a component of a multi-part sovereign state, the United Kingdom. A country may be a historically sovereign area (such as Korea), a currently sovereign territory with a unified government (such as Senegal), or a non-sovereign geographic region associated with certain distinct political, ethnic, or cultural characteristics (such as the Basque Country).
Great BritainGreat Britain is an island in the North Atlantic Ocean off the north-west coast of continental Europe, consisting of England, Scotland and Wales. With an area of , it is the largest of the British Isles, the largest European island and the ninth-largest island in the world. It is dominated by a maritime climate with narrow temperature differences between seasons. The island of Ireland, with an area 40 per cent that of Great Britain, is to the west—these islands, along with over 1,000 smaller surrounding islands and named substantial rocks, form the British Isles archipelago.
Europe DayEurope Day is a day celebrating "peace and unity in Europe" celebrated on 5 May by the Council of Europe and on 9 May by the European Union. The first recognition of Europe Day was by the Council of Europe, introduced in 1964. The European Union later started to celebrate its own European Day in commemoration of the 1950 Schuman Declaration which first proposed the European Coal and Steel Community, leading it to be referred to by some as "Schuman Day" or "Day of the united Europe".
Advertising managementAdvertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions. Advertising is just one element in a company's promotional mix and as such, must be integrated with the overall marketing communications program. Advertising is, however, the most expensive of all the promotional elements and therefore must be managed with care and accountability.
Unification of ItalyThe unification of Italy (Unità d'Italia uniˈta ddiˈtaːlja), also known as the Risorgimento (rɪˌsɔːrdʒɪˈmɛntoʊ, risordʒiˈmento; Resurgence), was the 19th-century political and social movement that resulted in the consolidation of different states of the Italian Peninsula and its outlying isles into a single state in 1861, the Kingdom of Italy. Inspired by the rebellions in the 1820s and 1830s against the outcome of the Congress of Vienna, the unification process was precipitated by the Revolutions of 1848, and reached completion in 1871 after the capture of Rome and its designation as the capital of the Kingdom of Italy.
Kingdom of ItalyThe Kingdom of Italy (Regno d'Italia, ˈreɲɲo diˈtaːlja) was a state that existed from 17 March 1861, when Victor Emmanuel II of Sardinia was proclaimed King of Italy, until 2 June 1946, when civil discontent led to an institutional referendum to abandon the monarchy and form the modern Italian Republic. The kingdom was established through the unification of several states over a decades-long process, called the Risorgimento. That process was influenced by the Savoy-led Kingdom of Sardinia, which can be considered Italy's legal predecessor state.
GermanyGermany, officially the Federal Republic of Germany, is a country in Central Europe. It is the second-most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated between the Baltic and North seas to the north, and the Alps to the south. Its 16 constituent states are bordered by Denmark to the north, Poland and the Czech Republic to the east, Austria and Switzerland to the south, and France, Luxembourg, Belgium, and the Netherlands to the west.
Northern ItalyNorthern Italy (Italia settentrionale, Nord Italia, Alta Italia or just Nord) is a geographical and cultural region in the northern part of Italy. It consists of eight administrative regions: Aosta Valley, Emilia-Romagna, Friuli-Venezia Giulia, Piedmont, Liguria, Lombardy, Veneto and Trentino-Alto Adige. As of 2014, its population was 27,801,460. Rhaeto-Romance and Gallo-Italic languages are spoken in the region, as opposed to the Italo-Dalmatian languages spoken in the rest of Italy.
