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This article argues how the digital traces that are collected day by day can be used to reshape and improve our personal self. If in the past, we were used to collecting data through diaries, today the task of producing inscriptions is delegated to technological devices such as mobile phones. The article, then, discusses how technology can shape athletes using the Sky Team as an example of personal and collective design.
David Lyndon Emsley, Pierrick Berruyer, Andrea Bertarello
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