Marketing strategyMarketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms, channels to increase its sales and achieve sustainable competitive advantage within its corresponding market. Strategic marketing emerged in the 1970s and 80s as a distinct field of study, branching out of strategic management. Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization to achieve a competitive advantage (Cacciolatti & Lee, 2016).
Laser communication in spaceLaser communication in space is the use of free-space optical communication in outer space. Communication may be fully in space (an inter-satellite laser link) or in a ground-to-satellite or satellite-to-ground application. The main advantage of using laser communications over radio waves is increased bandwidth, enabling the transfer of more data in less time. In outer space, the communication range of free-space optical communication is currently of the order of hundreds of thousands of kilometers,.
Soviet space programThe Soviet space program (Kosmicheskaya programma SSSR) was the national space program of the former Union of Soviet Socialist Republics (USSR), active from 1955 until the dissolution of the Soviet Union in 1991. Soviet investigations in rocketry began with the formation of a research laboratory in 1921, but these efforts were hampered by the devastating war with Germany.
Free-space optical communicationFree-space optical communication (FSO) is an optical communication technology that uses light propagating in free space to wirelessly transmit data for telecommunications or computer networking. "Free space" means air, outer space, vacuum, or something similar. This contrasts with using solids such as optical fiber cable. The technology is useful where the physical connections are impractical due to high costs or other considerations. Optical communications, in various forms, have been used for thousands of years.
VehicleA vehicle () is a piece of equipment designed to transport people or cargo. Vehicles include wagons, bicycles, motor vehicles (motorcycles, cars, trucks, buses, mobility scooters for disabled people), railed vehicles (trains, trams), watercraft (ships, boats, underwater vehicles), amphibious vehicles (screw-propelled vehicles, hovercraft), aircraft (airplanes, helicopters, aerostats) and spacecraft. Land vehicles are classified broadly by what is used to apply steering and drive forces against the ground: wheeled, tracked, railed or skied.
Motor vehicleA motor vehicle, also known as motorized vehicle or automotive vehicle, is a self-propelled land vehicle, commonly wheeled, that does not operate on rails (such as trains or trams) and is used for the transportation of people or cargo. The vehicle propulsion is provided by an engine or motor, usually an internal combustion engine or an electric motor, or some combination of the two, such as hybrid electric vehicles and plug-in hybrids.
Liquid-propellant rocketA liquid-propellant rocket or liquid rocket utilizes a rocket engine that uses liquid propellants. Gaseous propellants may also be used but are not common because of their low density and difficulty with common pumping methods. Liquids are desirable because they have a reasonably high density and high specific impulse (Isp). This allows the volume of the propellant tanks to be relatively low.
Strategic managementIn the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans.
Green vehicleA green vehicle, clean vehicle, eco-friendly vehicle or environmentally friendly vehicle is a road motor vehicle that produces less harmful impacts to the environment than comparable conventional internal combustion engine vehicles running on gasoline or diesel, or one that uses certain alternative fuels. Presently, in some countries the term is used for any vehicle complying or surpassing the more stringent European emission standards (such as Euro6), or California's zero-emissions vehicle standards (such as ZEV, ULEV, SULEV, PZEV), or the low-carbon fuel standards enacted in several countries.
