Mental accountingMental accounting (or psychological accounting) is a model of consumer behaviour developed by Richard Thaler that attempts to describe the process whereby people code, categorize and evaluate economic outcomes. Mental accounting incorporates the economic concepts of prospect theory and transactional utility theory to evaluate how people create distinctions between their financial resources in the form of mental accounts, which in turn impacts the buyer decision process and reaction to economic outcomes.
WallA wall is a structure and a surface that defines an area; carries a load; provides security, shelter, or soundproofing; or, is decorative. There are many kinds of walls, including: Walls in buildings that form a fundamental part of the superstructure or separate interior rooms, sometimes for fire safety Glass walls (a wall in which the primary structure is made of glass; does not include openings within walls that have glass coverings: these are windows) Border barriers between countries Brick walls Defensive walls in fortifications Permanent, solid fences Retaining walls, which hold back dirt, stone, water, or noise sound Stone walls Walls that protect from oceans (seawalls) or rivers (levees) The term wall comes from Latin vallum meaning ".
Ancient RomeIn modern historiography, ancient Rome refers to Roman civilisation from the founding of the Italian city of Rome in the 8th century BC to the collapse of the Western Roman Empire in the 5th century AD. It encompasses the Roman Kingdom (753–509 BC), Roman Republic (509–27 BC), and Roman Empire (27 BC–476 AD) until the fall of the western empire. Ancient Rome began as an Italic settlement, traditionally dated to 753 BC, beside the River Tiber in the Italian Peninsula.
