Publication
Developing structure-oriented models for enzymatic hydrolysis of lignocellulosic biomass
Related concepts (42)
Advertising management
Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions. Advertising is just one element in a company's promotional mix and as such, must be integrated with the overall marketing communications program. Advertising is, however, the most expensive of all the promotional elements and therefore must be managed with care and accountability.
Parapsychology
Parapsychology is the study of alleged psychic phenomena (extrasensory perception, telepathy, precognition, clairvoyance, psychokinesis (also called telekinesis), and psychometry) and other paranormal claims, for example, those related to near-death experiences, synchronicity, apparitional experiences, etc. Criticized as being a pseudoscience, the majority of mainstream scientists reject it.