History of BeijingThe city of Beijing has a long and rich history that dates back over 3,000 years. Prior to the unification of China by the First Emperor in 221 BC, Beijing had been for centuries the capital of the ancient states of Ji and Yan. It was a provincial center in the earliest unified empires of China, Qin and Han. The northern border of ancient China ran close to the present city of Beijing, and northern nomadic tribes frequently broke in from across the border.
Sustainable urbanismSustainable urbanism is both the study of cities and the practices to build them (urbanism), that focuses on promoting their long term viability by reducing consumption, waste and harmful impacts on people and place while enhancing the overall well-being of both people and place. Well-being includes the physical, ecological, economic, social, health and equity factors, among others, that comprise cities and their populations.
Civilization stateA civilization state, or civilizational state, is a country that aims to represent not just a historical territory, ethnolinguistic group, or body of governance, but a unique civilization in its own right. It is distinguished from the concept of a nation state by describing a country's dominant sociopolitical modes as constituting a category larger than a single nation. When classifying states as civilization states, emphasis is often placed on a country's historical continuity and cultural unity across a large geographic region.
Nation brandingNation branding aims to measure, build and manage the reputation of countries (closely related to place branding). In the book Diplomacy in a Globalizing World: Theories and Practices, the authors define nation branding as "the application of corporate marketing concepts and techniques to countries, in the interests of enhancing their reputation in international relations." Many nations try to make brands in order to build relationships between different actors that are not restricted to nations.
BrandA brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands.
HebeiHebei UKˌhɜː'beɪ or h@'beɪ, UKˈhʌ'beɪ (; alternately Hopeh) is a northern province of China. Hebei is China's sixth most populous province, with over 75 million people. Shijiazhuang is the capital city. The province is 96% Han Chinese, 3% Manchu, 0.8% Hui, and 0.3% Mongol. Three Mandarin dialects are spoken: Jilu Mandarin, Beijing Mandarin and Jin. Hebei borders the provinces of Shanxi to the west, Henan to the south, Shandong to the southeast, Liaoning to the northeast, and the Inner Mongolia Autonomous Region to the north.
InfillIn urban planning, infill, or in-fill, is the rededication of land in an urban environment, usually open-space, to new construction. Infill also applies, within an urban polity, to construction on any undeveloped land that is not on the urban margin. The slightly broader term "land recycling" is sometimes used instead. Infill has been promoted as an economical use of existing infrastructure and a remedy for urban sprawl. Its detractors view it as overloading urban services, including increased traffic congestion and pollution, and decreasing urban green-space.
Caral-Supe civilizationCaral-Supe (also known as Caral and Norte Chico) was a complex pre-Columbian-era society that included as many as thirty major population centers in what is now the Caral region of north-central coastal Peru. The civilization flourished between the fourth and second millennia BC, with the formation of the first city generally dated to around 3500 BC, at Huaricanga, in the Fortaleza area. It is from 3100 BC onward that large-scale human settlement and communal construction become clearly apparent, which lasted until a period of decline around 1800 BC.
Brand equityBrand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics.
Olympic GamesThe modern Olympic Games or Olympics (Jeux olympiques) are the leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competitions. The Olympic Games are considered the world's foremost sports competition with more than 200 teams, representing sovereign states and territories, participating. The Olympic Games are normally held every four years, and since 1994, have alternated between the Summer and Winter Olympics every two years during the four-year period.
