Behavioral economicsBehavioral economics studies the effects of psychological, cognitive, emotional, cultural and social factors in the decisions of individuals or institutions, and how these decisions deviate from those implied by classical economic theory. Behavioral economics is primarily concerned with the bounds of rationality of economic agents. Behavioral models typically integrate insights from psychology, neuroscience and microeconomic theory. The study of behavioral economics includes how market decisions are made and the mechanisms that drive public opinion.
True self and false selfThe true self (also known as real self, authentic self, original self and vulnerable self) and the false self (also known as fake self, idealized self, superficial self and pseudo self) are a psychological dualism conceptualized by English psychoanalyst Donald Winnicott. Winnicott used "true self" to denote a sense of self based on spontaneous authentic experience and a feeling of being alive, having a real self with little to no contradiction.
Self-perception theorySelf-perception theory (SPT) is an account of attitude formation developed by psychologist Daryl Bem. It asserts that people develop their attitudes (when there is no previous attitude due to a lack of experience, etc.—and the emotional response is ambiguous) by observing their own behavior and concluding what attitudes must have caused it. The theory is counterintuitive in nature, as the conventional wisdom is that attitudes determine behaviors. Furthermore, the theory suggests that people induce attitudes without accessing internal cognition and mood states.
Temporal lobeThe temporal lobe is one of the four major lobes of the cerebral cortex in the brain of mammals. The temporal lobe is located beneath the lateral fissure on both cerebral hemispheres of the mammalian brain. The temporal lobe is involved in processing sensory input into derived meanings for the appropriate retention of visual memory, language comprehension, and emotion association. Temporal refers to the head's temples. The temporal lobe consists of structures that are vital for declarative or long-term memory.
Philosophy of selfThe philosophy of self examines the idea of the self at a conceptual level. Many different ideas on what constitutes self have been proposed, including the self being an activity, the self being independent of the senses, the bundle theory of the self, the self as a narrative center of gravity, and the self as a linguistic or social construct rather than a physical entity. The self (or its non-existence) is also an important concept in Eastern philosophy, including Buddhist philosophy.
Cognitive dissonanceIn the field of psychology, cognitive dissonance is the perception of contradictory information and the mental toll of it. Relevant items of information include a person's actions, feelings, ideas, beliefs, values, and things in the environment. Cognitive dissonance is typically experienced as psychological stress when persons participate in an action that goes against one or more of those things. According to this theory, when two actions or ideas are not psychologically consistent with each other, people do all in their power to change them until they become consistent.
Cingulate cortexThe cingulate cortex is a part of the brain situated in the medial aspect of the cerebral cortex. The cingulate cortex includes the entire cingulate gyrus, which lies immediately above the corpus callosum, and the continuation of this in the cingulate sulcus. The cingulate cortex is usually considered part of the limbic lobe. It receives inputs from the thalamus and the neocortex, and projects to the entorhinal cortex via the cingulum. It is an integral part of the limbic system, which is involved with emotion formation and processing, learning, and memory.
Self-reflectionSelf-reflection is the ability to witness and evaluate our own cognitive, emotional, and behavioural processes. In psychology, other terms used for this self-observation include 'reflective awareness', and 'reflective consciousness', which originate from the work of William James. Self-reflection depends upon a range of functions, including introspection and metacognition, which develop from infancy through adolescence, affecting how individuals interact with others, and make decisions.
Solar air conditioningSolar air conditioning, or "solar-powered air conditioning", refers to any air conditioning (cooling) system that uses solar power. This can be done through passive solar design, solar thermal energy conversion, and photovoltaic conversion (sunlight to electricity). The U.S. Energy Independence and Security Act of 2007 created 2008 through 2012 funding for a new solar air conditioning research and development program, which should develop and demonstrate multiple new technology innovations and mass production economies of scale.
Psychology of selfThe psychology of self is the study of either the cognitive, conative or affective representation of one's identity, or the subject of experience. The earliest formulation of the self in modern psychology derived from the distinction between the self as I, the subjective knower, and the self as Me, the object that is known. Current views of the self in psychology position the self as playing an integral part in human motivation, cognition, affect, and social identity.
