Persona (user experience)A persona (also user persona, customer persona, buyer persona) in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Personas represent the similarities of consumer groups or segments. They are based on demographic and behavioural information collected from users, qualitative interviews, and participant observation.
Random assignmentRandom assignment or random placement is an experimental technique for assigning human participants or animal subjects to different groups in an experiment (e.g., a treatment group versus a control group) using randomization, such as by a chance procedure (e.g., flipping a coin) or a random number generator. This ensures that each participant or subject has an equal chance of being placed in any group. Random assignment of participants helps to ensure that any differences between and within the groups are not systematic at the outset of the experiment.
Social norms approachThe social norms approach, or social norms marketing, is an environmental strategy gaining ground in health campaigns. While conducting research in the mid-1980s, two researchers, H.W. Perkins and A.D. Berkowitz, reported that students at a small U.S. college held exaggerated beliefs about the normal frequency and consumption habits of other students with regard to alcohol. These inflated perceptions have been found in many educational institutions, with varying populations and locations.
Buffer overflow protectionBuffer overflow protection is any of various techniques used during software development to enhance the security of executable programs by detecting buffer overflows on stack-allocated variables, and preventing them from causing program misbehavior or from becoming serious security vulnerabilities. A stack buffer overflow occurs when a program writes to a memory address on the program's call stack outside of the intended data structure, which is usually a fixed-length buffer.
Address space layout randomizationAddress space layout randomization (ASLR) is a computer security technique involved in preventing exploitation of memory corruption vulnerabilities. In order to prevent an attacker from reliably jumping to, for example, a particular exploited function in memory, ASLR randomly arranges the address space positions of key data areas of a process, including the base of the executable and the positions of the stack, heap and libraries. The Linux PaX project first coined the term "ASLR", and published the first design and implementation of ASLR in July 2001 as a patch for the Linux kernel.
Social controlSocial control is a concept within the disciplines of the social sciences. Social control is described as a certain set of rules and standards in society that keep individuals bound to conventional standards as well as to the use of formalized mechanisms. The disciplinary model was the forerunner to the control model. The term "social control" was first introduced to sociology by Albion Woodbury Small and George Edgar Vincent in 1894; however, at the time, sociologists only showed sporadic interest in the subject.
