PhotogrammetryPhotogrammetry is the science and technology of obtaining reliable information about physical objects and the environment through the process of recording, measuring and interpreting photographic images and patterns of electromagnetic radiant imagery and other phenomena. The term photogrammetry was coined by the Prussian architect Albrecht Meydenbauer, which appeared in his 1867 article "Die Photometrographie." There are many variants of photogrammetry. One example is the extraction of three-dimensional measurements from two-dimensional data (i.
Aerial photographyAerial photography (or airborne imagery) is the taking of photographs from an aircraft or other airborne platforms. When taking motion pictures, it is also known as aerial videography. Platforms for aerial photography include fixed-wing aircraft, helicopters, unmanned aerial vehicles (UAVs or "drones"), balloons, blimps and dirigibles, rockets, pigeons, kites, or using action cameras while skydiving or wingsuiting. Handheld cameras may be manually operated by the photographer, while mounted cameras are usually remotely operated or triggered automatically.
Aerial surveyAerial survey is a method of collecting geomatics or other ry by using airplanes, helicopters, UAVs, balloons or other aerial methods. Typical types of data collected include aerial photography, Lidar, remote sensing (using various visible and invisible bands of the electromagnetic spectrum, such as infrared, gamma, or ultraviolet) and also geophysical data (such as aeromagnetic surveys and gravity. It can also refer to the chart or map made by analysing a region from the air.
Topographic mapIn modern mapping, a topographic map or topographic sheet is a type of map characterized by large-scale detail and quantitative representation of relief features, usually using contour lines (connecting points of equal elevation), but historically using a variety of methods. Traditional definitions require a topographic map to show both natural and artificial features. A topographic survey is typically based upon a systematic observation and published as a map series, made up of two or more map sheets that combine to form the whole map.
Supply chainA supply chain, sometimes expressed as a "supply-chain", is a complex logistics system that consists of facilities that convert raw materials into finished products and distribute them to end consumers or end customers. Meanwhile, supply chain management deals with the flow of goods within the supply chain in the most efficient manner. In sophisticated supply chain systems, used products may re-enter the supply chain at any point where residual value is recyclable. Supply chains link value chains.
Perceptual mappingPerceptual mapping or market mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. The positioning of a brand is influenced by customer perceptions rather than by those of businesses. For example, a business may feel it sells upmarket products of high quality, but if customers view the products as low quality, it is their views which will influence sales. Typically the position of a company's product, product line, or brand is displayed relative to their competition.
Value chainA value chain is a progression of activities that a firm operating in a specific industry performs in order to deliver a valuable product (i.e., good and/or service) to the end customer. The concept comes through business management and was first described by Michael Porter in his 1985 best-seller, Competitive Advantage: Creating and Sustaining Superior Performance. The idea of the value chain is based on the process view of organizations, the idea of seeing a manufacturing (or service) organization as a system, made up of subsystems each with inputs, transformation processes and outputs.
Supply chain managementIn commerce, supply chain management (SCM) deals with a system of procurement (purchasing raw materials/components), operations management (ensuring the production of high-quality products at high speed with good flexibility and low production cost), logistics and marketing channels, so that the raw materials can be converted into a finished product and delivered to the end customer.
Positioning (marketing)Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through the marketing mix.
Demand-chain managementDemand-chain management (DCM) is the management of relationships between suppliers and customers to deliver the best value to the customer at the least cost to the demand chain as a whole. Demand-chain management is similar to supply-chain management but with special regard to the customers. Demand-chain-management software tools bridge the gap between the customer-relationship management and the supply-chain management. The organization's supply chain processes are managed to deliver best value according to the demand of the customers.
