Consumer behaviourConsumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics).
Targeted advertisingTargeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle and interest.
Space suitA space suit or spacesuit is a garment worn to keep a human alive in the harsh environment of outer space, vacuum and temperature extremes. Space suits are often worn inside spacecraft as a safety precaution in case of loss of cabin pressure, and are necessary for extravehicular activity (EVA), work done outside spacecraft. Space suits have been worn for such work in Earth orbit, on the surface of the Moon, and en route back to Earth from the Moon.
Market segmentationIn marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on shared characteristics. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles, or even similar s.
Extravehicular activityExtravehicular activity (EVA) is any activity done by an astronaut in outer space outside a spacecraft. In the absence of a breathable Earthlike atmosphere, the astronaut is completely reliant on a space suit for environmental support. EVA includes spacewalks and lunar or planetary surface exploration (commonly known from 1969 to 1972 as moonwalks). In a stand-up EVA (SEVA), an astronaut stands through an open hatch but does not fully leave the spacecraft.
Induced subgraphIn the mathematical field of graph theory, an induced subgraph of a graph is another graph, formed from a subset of the vertices of the graph and all of the edges (from the original graph) connecting pairs of vertices in that subset. Formally, let be any graph, and let be any subset of vertices of G. Then the induced subgraph is the graph whose vertex set is and whose edge set consists of all of the edges in that have both endpoints in . That is, for any two vertices , and are adjacent in if and only if they are adjacent in .
Space advocacySpace advocacy is supporting or advocating for a human use of outer space. Purposes advocated can reach from space exploration, or commercial use of space to even space settlement. There are many different individuals and organizations dedicated to space advocacy. They are usually active in educating the public on space related subjects, lobbying governments for increased funding in space-related activities or supporting private space activities. They also recruit members, fund projects, and provide information for their membership and interested visitors.
Longest path problemIn graph theory and theoretical computer science, the longest path problem is the problem of finding a simple path of maximum length in a given graph. A path is called simple if it does not have any repeated vertices; the length of a path may either be measured by its number of edges, or (in weighted graphs) by the sum of the weights of its edges. In contrast to the shortest path problem, which can be solved in polynomial time in graphs without negative-weight cycles, the longest path problem is NP-hard and the decision version of the problem, which asks whether a path exists of at least some given length, is NP-complete.
Human presence in spaceHuman presence in space is about humanity in space, particularly about all anthropogenic presence in space and human activity in space, that is in outer space and in a broader sense also on any extraterrestrial astronomical body. Humans have been present in space either, in the common sense, through their direct presence and activity like human spaceflight, or through mediation of their presence and activity like with uncrewed spaceflight, making "telepresence" possible.
Outer Space TreatyThe Outer Space Treaty, formally the Treaty on Principles Governing the Activities of States in the Exploration and Use of Outer Space, including the Moon and Other Celestial Bodies, is a multilateral treaty that forms the basis of international space law. Negotiated and drafted under the auspices of the United Nations, it was opened for signature in the United States, the United Kingdom, and the Soviet Union on 27 January 1967, entering into force on 10 October 1967.
