Social media marketingSocial media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns.
Fake news websiteFake news websites (also referred to as hoax news websites) are websites on the Internet that deliberately publish fake news—hoaxes, propaganda, and disinformation purporting to be real news—often using social media to drive web traffic and amplify their effect. Unlike news satire, fake news websites deliberately seek to be perceived as legitimate and taken at face value, often for financial or political gain. Such sites have promoted political falsehoods in India, Germany, Indonesia and the Philippines, Sweden, Mexico, Myanmar, and the United States.
AstroturfingAstroturfing is the practice of hiding the sponsors of a message or organization (e.g., political, advertising, religious, or public relations) to make it appear as though it originates from, and is supported by, grassroots participants. It is a practice intended to give the statements or organizations credibility by withholding information about the source's financial backers. The term astroturfing is derived from AstroTurf, a brand of synthetic carpeting designed to resemble natural grass, as a play on the word "grassroots".
Mastodon (social network)Mastodon is free and open-source software for running self-hosted social networking services. It has microblogging features similar to Twitter, which are offered by a large number of independently run nodes, known as instances, each with its own code of conduct, terms of service, privacy policy, privacy options, and content moderation policies. Each user is a member of a specific Mastodon instance (also called a server), which can interoperate as a federated social network, allowing users on different instances to interact with each other.
User profileA user profile is a collection of settings and information associated with a user. It contains critical information that is used to identify an individual, such as their name, age, portrait photograph and individual characteristics such as knowledge or expertise. User profiles are most commonly present on social media websites such as Facebook, Instagram, and LinkedIn; and serve as voluntary digital identity of an individual, highlighting their key features and traits.
Internet censorship in ChinaChina censors both the publishing and viewing of online material. Many controversial events are censored from news coverage, preventing many Chinese citizens from knowing about the actions of their government, and severely restricting freedom of the press. China's censorship includes the complete blockage of various websites, apps, video games, inspiring the policy's nickname, the "Great Firewall of China", which blocks websites.
ParlerParler (pronounced "parlor") is an inactive American alt-tech social networking service associated with conservatives. Launched in August 2018, Parler marketed itself as a free speech-focused and unbiased alternative to mainstream social networks such as Twitter and Facebook. Journalists have described Parler as an alt-tech alternative to Twitter, with its users including those banned from mainstream social networks or who oppose their moderation policies.
Artificial intelligenceArtificial intelligence (AI) is the intelligence of machines or software, as opposed to the intelligence of human beings or animals. AI applications include advanced web search engines (e.g., Google Search), recommendation systems (used by YouTube, Amazon, and Netflix), understanding human speech (such as Siri and Alexa), self-driving cars (e.g., Waymo), generative or creative tools (ChatGPT and AI art), and competing at the highest level in strategic games (such as chess and Go).
Great FirewallThe Great Firewall (GFW; ) is the combination of legislative actions and technologies enforced by the People's Republic of China to regulate the Internet domestically. Its role in internet censorship in China is to block access to selected foreign websites and to slow down cross-border internet traffic. The Great Firewall operates by checking transmission control protocol (TCP) packets for keywords or sensitive words. If the keywords or sensitive words appear in the TCP packets, access will be closed.
Media cultureIn cultural studies, media culture refers to the current Western capitalist society that emerged and developed from the 20th century, under the influence of mass media. The term alludes to the overall impact and intellectual guidance exerted by the media (primarily TV, but also the press, radio and cinema), not only on public opinion but also on tastes and values. The alternative term mass culture conveys the idea that such culture emerges spontaneously from the masses themselves, like popular art did before the 20th century.
