Villas through Press. The Endorsement of the Escape by Hoepli and Görlich in Postwar Italy

Michela Bonomo
2023
Poster talk

In the collective imagination, the villa is a manifesto of ‘the good life’, often representing for architects a laboratory for stylistic experimentation, as an exception in their portfolio. The fate of the villa in contemporary architecture and research culture reflects its very own position: outside of the ‘urban’ centres of knowledge and critical inquiry, it is still abundantly present as an unexamined source of architectural intelligence, history and ideology. This situation is particularly applicable to Italy, the birthplace of the villa: in histories focusing on Italian post-war architecture, this type of building is strikingly absent despite a revival of this building type in this period. This presentation focuses on one chapter of a larger thesis and examines the role that the five books on holiday villas edited by the Aloi family and published by Hoepli had in disseminating and reinforcing the dream of escape. Discussing the archival material provided by the Aloi family in comparison with Görlich publications will be the start of a conversation around what the author defines as the project of villa-mania. This saw its peak in the post-war period and ultimately resulted in changing the Italian coastal landscape irreversibly.

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Michela Bonomo
2023
Poster talk

Abstract

Official source

https://infoscience.epfl.ch/record/303180?ln=en

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Related concepts (19)

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Architecture

Architecture is the art and technique of designing and building, as distinguished from the skills associated with construction. It is both the process and the product of sketching, conceiving, planning, designing, and constructing buildings or other structures. The term comes ; ; . Architectural works, in the material form of buildings, are often perceived as cultural symbols and as works of art. Historical civilizations are often identified with their surviving architectural achievements.

Postmodern architecture

Postmodern architecture is a style or movement which emerged in the late 1950s as a reaction against the austerity, formality, and lack of variety of modern architecture, particularly in the international style advocated by Philip Johnson and Henry-Russell Hitchcock. The movement was introduced by the architect and urban planner Denise Scott Brown and architectural theorist Robert Venturi in their 1972 book Learning from Las Vegas.

Cinema of Italy

The cinema of Italy (Cinema italiano, ˈtʃiːnema itaˈljaːno) comprises the films made within Italy or by Italian directors. Since its beginning, Italian cinema has influenced film movements worldwide. Italy is one of the birthplaces of art cinema and the stylistic aspect of film has been the most important factor in the history of Italian film. As of 2018, Italian films have won 14 Academy Awards for Best Foreign Language Film (the most of any country) as well as 12 Palmes d'Or (the second-most of any country), one Academy Award for Best Picture and many Golden Lions and Golden Bears.

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The increasing interest in the concept of the so-called ‘escape’ from the city, fueled by the recent pandemic, puts the holiday villa at the centre of research attention. In the collective imagination, the villa is a manifesto of 'the good life’, often rep ...

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Constructing the Dream : Villas on Display in Italy in 1933 and 1964

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The increasing interest in the concept of the so-called ‘escape’ from the city, fueled by the recent pandemic, puts the holiday villa at the centre of research attention. The fate of the villa in contemporary architecture and research culture reflects its ...

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‘How To Build a Villa By The Sea’ The Implicit Project of Villa-mania in Post-war Italy (1948-1973)

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In the collective imagination the villa is a manifesto of 'the good life’, often representing for architects a laboratory of experimentation and style and an exception in their portfolio. The fate of the villa in contemporary architecture and research cult ...

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