Marketing strategyMarketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms, channels to increase its sales and achieve sustainable competitive advantage within its corresponding market. Strategic marketing emerged in the 1970s and 80s as a distinct field of study, branching out of strategic management. Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization to achieve a competitive advantage (Cacciolatti & Lee, 2016).
Emergency power systemAn emergency power system is an independent source of electrical power that supports important electrical systems on loss of normal power supply. A standby power system may include a standby generator, batteries and other apparatus. Emergency power systems are installed to protect life and property from the consequences of loss of primary electric power supply. It is a type of continual power system. They find uses in a wide variety of settings from homes to hospitals, scientific laboratories, data centers, telecommunication equipment and ships.
Battery storage power stationA battery storage power station is a type of energy storage power station that uses a group of batteries to store electrical energy. Battery storage is the fastest responding dispatchable source of power on electric grids, and it is used to stabilise those grids, as battery storage can transition from standby to full power in under a second to deal with grid contingencies. Battery storage power stations are generally designed to be able to output at their full rated power for several hours.
Nameplate capacityNameplate capacity, also known as the rated capacity, nominal capacity, installed capacity, maximum effect or Gross Capacity, is the intended full-load sustained output of a facility such as a power station, electric generator, a chemical plant, fuel plant, mine, metal refinery, and many others. Nameplate capacity is the theoretical output registered with authorities for classifying the unit. For intermittent power sources, such as wind and solar, nameplate power is the source's output under ideal conditions, such as maximum usable wind or high sun on a clear summer day.
StrategyStrategy (from Greek στρατηγία stratēgia, "art of troop leader; office of general, command, generalship") is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. In the sense of the "art of the general", which included several subsets of skills including military tactics, siegecraft, logistics etc., the term came into use in the 6th century C.E. in Eastern Roman terminology, and was translated into Western vernacular languages only in the 18th century.
Power-system automationPower-system automation is the act of automatically controlling the power system via instrumentation and control devices. Substation automation refers to using data from Intelligent electronic devices (IED), control and automation capabilities within the substation, and control commands from remote users to control power-system devices. Since full substation automation relies on substation integration, the terms are often used interchangeably. Power-system automation includes processes associated with generation and delivery of power.
Energy developmentEnergy development is the field of activities focused on obtaining sources of energy from natural resources. These activities include the production of renewable, nuclear, and fossil fuel derived sources of energy, and for the recovery and reuse of energy that would otherwise be wasted. Energy conservation and efficiency measures reduce the demand for energy development, and can have benefits to society with improvements to environmental issues.
Hybrid powerHybrid power are combinations between different technologies to produce power. In power engineering, the term 'hybrid' describes a combined power and energy storage system. Examples of power producers used in hybrid power are photovoltaics, wind turbines, and various types of engine-generators - e.g. diesel gen-sets. Hybrid power plants often contain a renewable energy component (such as PV) that is balanced via a second form of generation or storage such as a diesel genset, fuel cell or battery storage system.
Compressed-air energy storageCompressed-air energy storage (CAES) is a way to store energy for later use using compressed air. At a utility scale, energy generated during periods of low demand can be released during peak load periods. The first utility-scale CAES project has been built in Huntorf, Germany, and is still operational. The Huntorf plant was initially developed as a load balancer for fossil fuel-generated electricity, the global shift towards renewable energy renewed interest in CAES systems, to help highly intermittent energy sources like photovoltaics and wind satisfy fluctuating electricity demands.
Energy povertyEnergy poverty is lack of access to modern energy services. It refers to the situation of large numbers of people in developing countries and some people in developed countries whose well-being is negatively affected by very low consumption of energy, use of dirty or polluting fuels, and excessive time spent collecting fuel to meet basic needs. Today, 759 million people lack access to consistent electricity and 2.6 billion people use dangerous and inefficient cooking systems.
