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The Microvision (aka Milton Bradley Microvision or MB Microvision) is the first handheld game console that used interchangeable cartridges and in that sense is reprogrammable. It was released by the Milton Bradley Company in November 1979 for a retail price of 49.99.TheMicrovisionwasdesignedbyJaySmith,theengineerwhowouldlaterdesigntheVectrexgamingconsole.TheMicrovision′scombinationofportabilityandacartridge−basedsystemledtomoderatesuccess,withSmithEngineeringgrossing15 million in the first year of the system's release.