Publications associées à Marketing de contenu

Incentive Mechanism in the Sponsored Content Market With Network Effects

We propose an incentive mechanism for the sponsored content provider (CP) market in which the communication of users can be represented by a graph, and the private information of the users is assumed to have a continuous distribution function. The CP stipu ...

IEEE-INST ELECTRICAL ELECTRONICS ENGINEERS INC2023

Referencing in YouTube Knowledge Communication Videos

Daniel Gatica-Perez, Haeeun Kim

In recent years, there has been widespread concern about misinformation and hateful content on social media that are damaging societies. Being one of the most influential social media that practically serves as a newsearch engine, YouTube has accepted crit ...

Assoc Computing Machinery2023

Predicting the Success of Online Petitions Leveraging Multidimensional Time-Series

Karl Aberer, Philippe Cudré-Mauroux, Julia Proskurnia, Carlos Castillo

Applying classical time-series analysis techniques to online content is challenging, as web data tends to have data quality issues and is often incomplete, noisy, or poorly aligned. In this paper, we tackle the problem of predicting the evolution of a time ...

A Gaussian Source Coding Perspective on Caching and Total Correlation

Guillaume Jean Op 't Veld

Communication technology has advanced up to a point where children are getting unfamiliar with themost iconic symbol in IT: the loading icon. We no longer wait for something to come on TV, nor for a download to complete. All the content we desire is availa ...

EPFL2017

User Profiling Using Submitted Review Content

Boi Faltings, Claudiu-Cristian Musat, Yizhong Liang

A computer-implemented method for generating a user profile of a user of an online platform, a computer-implemented method for providing a first user with targeted information and a computer-implemented method for providing a user of an online platform wit ...

2014

Ad-blocking Games: Monetizing Online Content Under the Threat of Ad Avoidance

Jean-Pierre Hubaux, Nevena Vratonjic, Jens Grossklags

Much of the Internet economy relies on online advertising for monetizing digital content: Users are expected to accept the presence of online advertisements in exchange for content being free. However, online advertisements have become a serious problem fo ...

2012