is a town and the administrative centre of the municipality of Kinn which is in Vestland county, Norway. The town was founded by royal decree in 1860 as a ladested on the island of Florelandet, located between the Botnafjorden and Solheimsfjorden. Florø is Norway's (and thus the Scandinavian Peninsula's) westernmost town. It is the most western town on the mainland in the Nordic countries. The town has a population (2018) of 9,024 and a population density of . The town encompasses the entire island of Florelandet and the western half of the island of Brandsøya. The Norwegian national road Rv 5 is the main road connecting Florø to the rest of Norway. The nearby villages of Brandsøy and Grov lie several kilometers to the east of Florø. The islands of Reksta, Kinn, Skorpa lie several kilometers to the west of the town. Florø is also home to Florø Airport and Florø Church. Florø is also a former municipality that existed as an independent town-municipality for just over 100 years (1860-1964) before being merged into the municipality of Flora. On 1 January 2020, the town became part of the new Kinn Municipality after another municipal merger. The town (and municipality) was named after the old Flora farm (Flóra), near where the town of Florø was built in 1860. The meaning of the name is somewhat uncertain with a couple of different likely possibilities. The old name, is the accusative case/genitive case of the word flórr which means "floor", from which the names Flora and Florelandet are derived. This Old Norse word is probably derived from a Germanic root word, flōraz, meaning "flat ground". Another possibility for the meaning of the name is that it is derived from the word flóð which means "flood" or "deluge". A common misunderstanding is that the name Florø includes the Danish word ø which means "island" as a suffix that was attached to the farm name Flora. Although not true, it nearly led to the town being renamed Florøy in the 1930s. The basis for the foundation of the town was the rich herring fisheries, symbolised by the three herrings in the town's coat of arms.