The Subu (Isubu, Isuwu, Bimbians) are a Bantu ethnic group who inhabit part of the coast of Cameroon. Along with other coastal peoples, they belong to Cameroon's Sawa ethnic groups. They were one of the earliest Cameroonian peoples to make contact with Europeans, and over two centuries, they became influential traders and middlemen. Under the kings William I of Bimbia and Young King William, the Isubu formed a state called Bimbia. The predominant Isubu oral history holds that the ethnic group hails from Mboko, the area southwest of Mount Cameroon. Tradition makes them the descendants of Isuwu na Monanga, who led their migration to the west bank of the Wouri estuary. When a descendant of Isuwu named Mbimbi became king, the people began to refer to their territories as Bimbia. Bimbia Portuguese traders reached the Wouri estuary in 1472. Over the next few decades, more Europeans came to explore the estuary and the rivers that feed it, and to establish trading posts. The Isubu carved out a role for themselves as middlemen, trading ivory, kola nuts, and peppers from the interior. However, a major commodity was slaves, most bound for plantations on nearby islands such as Annobón, Fernando Po, Príncipe, and São Tomé. By the 16th century, the Isubu were second only to the Duala in trade. The earliest Isubu merchants were likely chiefs or headmen. Bimbia, the primary Isubu settlement, grew quickly. European traders did their best to support friendly chiefs against their rivals, adulating them with titles such as King, Prince, or Chief. In exchange, these indigenes offered trade monopolies to their patrons and sometimes ceded land. An Isubu chief named Bile became leader of the Isubu as King William, although Dick Merchant of Dikolo village and other chiefs eventually opposed his dominance. British traders became the dominant European presence in the region by the mid-19th century, and the Crown used them to enforce abolition of the slave trade in the Gulf of Guinea. In 1844 and 1848, King William signed anti-slavery treaties.