Segmentation (marketing)

Applied sciences
Business
Marketing
Stratégie de communication

Cours associés (7)

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MGT-401: Strategic marketing & technology commercialization

This course teaches students the power of building and implementing marketing strategies in order to help businesses to commercialize successfully their technological innovations.
It offers a large

MGT-201: Introduction to entrepreneurship

This course provides an introduction to the field of entrepreneurship, in particular the process of new venture creation and the commercialization of technologies. It integrates theories of entreprene

MICRO-406: Products design & systems engineering

This course will cover all the aspects of product design and system engineering from learning relevant methods to the actual implementation in a hands-on practice of product development.

EE-522: How to design for value for space applications

The objective of this course is to introduce a three-step methodology to support the iterative and incremental definition, exploration, and evaluation of alternative Business Models and System Archite

HUM-366: Technologies, innovation and emerging markets

Le cours sensibilise les étudiant-es à l'importance des marchés émergents dans le paysage mondial de l'innovation. Il propose des outils de modélisation pour analyser des innovations produits/services

ENG-632: Entrepreneurial Opportunity Identification and Exploitation

This course focuses on the process of linking technology to market opportunities. Students will gain theoretical and practical knowhow on the process of market opportunity identification and evaluatio

CS-490: Business design for IT services

In this course, students practice designing digital business services. The students learn to apply the principles of technical sales while developing their own projects. Through this process, students

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