Concept

Brand equity

Publications associées (15)

Are green bonds priced lower than their conventional peers?

The green bond market's rapid growth has alerted issuers and investors to this sustainable area of investment. This study ascertains whether green bonds are priced lower than conventional bonds-whether a negative green bond premium exists in both Chinese a ...

ELSEVIER2022

Declarative Variables in Online Dating: A Mixed-Method Analysis of a Mimetic-Distinctive Mechanism

Daniel Gatica-Perez, Jessica Carolina Pidoux

Declarative variables of self-description have a long-standing tradition in matchmaking media. With the advent of online dating platforms and their brand positioning, the volume and semantics of variables vary greatly across apps. However, a variable lands ...

2021

Beijing Winter Olympic Games 2022: ecological civilization as a new step for extended urbanization to enhance consumption

Florence Graezer Bideau, Thierry Marcel Theurillat

Beijing Winter Olympic Games 2022: a new step for urbanization and consumption Florence Graezer Bideau, Thierry Theurillat The 2022 Beijing Winter Games is a multiscale state project involving Central, Provincial, Municipal and Districts Governments. It ai ...

2021

Proof-of-concept analytical instrument for label-free optical deconvolution of protein species in a mixture

Gabriel Aeppli

The adoption of process analytical technologies by the biopharmaceutical industry can reduce the cost of therapeutic drugs and facilitate investigation of new bioprocesses. Control of critical process parameters to retain critical product quality attribute ...

ELSEVIER2021

More from Less? Environmental Rebound Effects of City Size

Claudia Rebeca Binder Signer, João Vitor Meirelles de Miranda

Global sustainability relies on our capacity of understanding and guiding urban systems and their metabolism adequately. It has been proposed that bigger and denser cities are more resource-efficient than smaller ones because they tend to demand less infra ...

2021

Logement de masse

Alessandro Porotto

This research has investigated the urban policies about mass housing at the beginning of 20th century. This was a unifying and crucial issue of several modern experiences to which many European cities developed adequate answers showing a wide range of dist ...

EPFL2018

An assessment of how well we account for intangibles

Gaétan Jean A de Rassenfosse

Estimates of intangible capital stock are of prime importance for accurate measurement of productivity growth. Aggregate intangible capital stock is usually estimated using the so-called Corrado-Hulten-Sichel (CHS) new growth accounting framework. Yet this ...

Oxford University Press2017

Associations among Household Characteristics, Vehicle Characteristics and Emissions Failures: An Application of Targeted Marketing Data

Michel Bierlaire, Stefan Yves Gabriel Binder

Many U.S. cities use vehicle emissions testing programs to improve air quality by identifying gross polluting vehicles and requiring their owners to make emissions-related repairs. All vehicles that meet certain criteria must pass an emissions test as part ...

Pergamon-Elsevier Science Ltd2014

Market Sharing Dynamics Between Two Service Providers

Max-Olivier Hongler, Olivier Gallay

We study the market partition between two distinct firms that deliver services to waiting-time sensitive customers. In our model, the incoming customers select a firm on the basis of its posted price, the expected waiting time and its brand. More specifica ...

Elsevier2008

Diversification into logistics

Patrick Mollet

Postal incumbents in Europe have encountered during the last decade fundamental changes in their industry environment, which now threaten their very business model: governments decided to liberalise first the parcel market, then gradually the letter market ...

EPFL2008

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