Taux de marque
Markup (or price spread) is the difference between the selling price of a good or service and cost. It is often expressed as a percentage over the cost. A markup is added into the total cost incurred by the producer of a good or service in order to cover the costs of doing business and create a profit. The total cost reflects the total amount of both fixed and variable expenses to produce and distribute a product. Markup can be expressed as the fixed amount or as a percentage of the total cost or selling price. Retail markup is commonly calculated as the difference between wholesale price and retail price, as a percentage of wholesale. Other methods are also used. Assume: Sale price is 2500, Product cost is 1800 Profit = Sale price − Cost 700 = 2500 − 1800 Below shows markup as a percentage of the cost added to the cost to create a new total (i.e. cost plus). Cost × (1 + Markup) = Sale price or solved for Markup = (Sale price / Cost) − 1 or solved for Markup = (Sale price − Cost) / Cost Assume the sale price is 1.40 Markup = (1.99 − 1.40 = 42% To convert from markup to profit margin: Sale price − Cost = Sale price × Profit margin therefore Profit Margin = (Sale price − Cost) / Sale price Margin = 1 − (1 / (Markup + 1)) or Margin = Markup/(Markup + 1) Margin = 1 − (1 / (1 + 0.42)) = 29.5% or Margin = (1.40) / $1.99 = 29.6% A different method of calculating markup is based on percentage of selling price. This method eliminates the two-step process above and incorporates the ability of discount pricing. For instance cost of an item is 75.00 with 25% markup discount. 75.00/(1 − .25) = 75.00/.75 = 100.00 Comparing the two methods for discounting: 75.00 × (1 + .25) = 93.75 sale price with a 25% discount 93.75 × (1 − .25) = 93.75 × .75 = 70.31(25) cost was 75.00 and if sold for 70.31 both the markup and the discount is 25% 75.00 /(1 − .25) = 100.00 sale price with a 25% discount 100.00 × (1 − .25) = 100.00 × .75 = 75.00 cost was 75.