Harper's Magazine is a monthly magazine of literature, politics, culture, finance, and the arts. Launched in New York City in June 1850, it is the oldest continuously published monthly magazine in the United States. While Scientific American, founded in 1845, is older, it did not become monthly until 1921. Harper's Magazine has won 22 National Magazine Awards. Throughout the 19th and 20th centuries, the magazine published works of hugely prominent authors and political figures, including Herman Melville, Woodrow Wilson, and Winston Churchill. Willie Morris's resignation as editor in 1971 was considered a major event, and many other employees of the magazine resigned with him. The magazine has developed into the 21st century, adding several blogs. Harper's Magazine began as Harper's New Monthly Magazine in New York City in June 1850, by publisher Harper & Brothers. The company also founded the magazines Harper's Weekly and Harper's Bazaar, and grew to become HarperCollins. The first press run of Harper's Magazine included 7,500 copies and sold out almost immediately. Six months later, the magazine's circulation had grown to 50,000. The early issues reprinted material pirated from English authors such as Charles Dickens, William Makepeace Thackeray, and the Brontë sisters. The magazine soon was publishing the work of American artists and writers, and in time commentary by the likes of Winston Churchill and Woodrow Wilson. Portions of Herman Melville's novel Moby-Dick were first published in the October 1851 issue of Harper's under the title, "The Town-Ho's Story", named after Chapter 54 of Moby-Dick. In 1962, Harper & Brothers merged with Row, Peterson & Company, becoming Harper & Row (now HarperCollins). In 1965, the magazine was separately incorporated, and became a division of the Minneapolis Star and Tribune Company, owned by the Cowles Media Company. In the 1970s, Harper's Magazine published Seymour Hersh's reporting of the My Lai Massacre by United States forces in Vietnam.