The Zeebo is a 3G-enabled entertainment and education system from Zeebo Inc. It enabled users to play video games, and also connect to the Internet, communicate online and run educational applications. The Zeebo was targeted at developing markets such as Brazil and Mexico. Zeebo Inc. described the Zeebo as bringing "the fun and excitement of interactive entertainment and education to those who—until now—have had little or no access to such technology." Zeebo was founded by Reinaldo Normand in 2008, based on a working prototype developed by Dave Durnil and business plan by Mike Yuen at Qualcomm. The company's stated intention was to create an affordable console with inexpensive games and educational content delivered via wireless digital distribution to circumvent piracy. The Zeebo doesn't use DVDs or cartridges; games and other content are downloaded wirelessly over broadband cellular networks. In addition to games, the Zeebo system also provides Internet connectivity, enabling users to access educational and information content, communicate via e-mail and do social networking (this capability was supported in Brazil and Mexico). Before its discontinuation, Zeebo had attracted content from companies such as Activision, Capcom, Digital Chocolate, Disney Interactive Studios, Electronic Arts, Fishlabs, Flying Tiger, Gamevil, G-Mode, Glu, id Software, Limbic Software, Namco, Polarbit, Popcap, Twelve Interactive and Vega Mobile. The Zeebo was first announced in November 2008 in Rio de Janeiro, Brazil and went on sale there in limited quantities on June 1, 2009 with a suggested retail price of 499,00 Brazilian reais. In September of the same year, the price was cut to R299,00 (≈170USD). The console was distributed nationwide in Brazil in December 2009. By August 2010, there were approximately 40 games launched for Zeebo in Brazil. On September 1, 2010, Zeebo announced that it was adding new capabilities and accessories to the Zeebo in Brazil, including Internet connectivity, a keyboard and new more ergonomic gamepad.