U.S. News & World Report

U.S. News & World Report (USNWR) is an American media company publishing news, consumer advice, rankings, and analysis. The company was launched in 1948 as the merger of domestic-focused weekly newspaper U.S. News and international-focused weekly magazine World Report. In 1995, the company launched 'usnews.com' and in 2010, the magazine ceased printing except with its ranking editions. The company's rankings of American colleges and universities are popular with the general public and influence application patterns. Following the closure of United States Daily, which was published between 1926 and 1933, David Lawrence (1888–1973) founded the newspaper United States News in 1933, which was converted to magazine format in 1940. In 1946, Lawrence founded the magazine World Report. The two magazines covered national and international news separately. In 1948, Lawrence merged them into U.S. News & World Report. He subsequently sold the magazine to his employees. The magazine initially tended to be slightly more conservative than its two primary competitors, Time and Newsweek, and focused more on economic, health, and education stories. It also eschewed sports, entertainment, and celebrity news. Important milestones in the early history of the magazine include the introduction of the "Washington Whispers" column in 1934, and the "News You Can Use" column in 1952. In 1958, the weekly magazine's circulation passed one million and reached two million by 1973. Since 1983, U.S. News & World Report has been known primarily for its influential ranking and annual reports of colleges and graduate schools, spanning across most fields and subjects. U.S. News & World Report is America's oldest and best-known ranker of academic institutions, and covers the fields of business, law, medicine, engineering, education, social sciences and public affairs, in addition to many other areas. Its print edition was consistently included in national bestseller lists, augmented by online subscriptions. Additional rankings published by U.S.