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Concept
The Beano
Résumé
The Beano (formerly The Beano Comic, also known as Beano) is a British anthology comic magazine created by Scottish publishing company DC Thomson. Its first issue was published on 30 July 1938, and it published its 4000th issue in August 2019. Popular and well-known comic strips and characters include Dennis the Menace, Minnie the Minx, The Bash Street Kids, Roger the Dodger, Billy Whizz, Lord Snooty and His Pals, Ivy the Terrible, General Jumbo, Jonah, and Biffo the Bear.
The Beano was planned as a pioneering children's magazine that contained mostly comic strips, in the style of American newspaper gag-a-days, as opposed to the more text story based Story papers that were immensely popular before the Second World War. In the present, its legacy is its misbehaving characters, escapist tales and anarchic humour with an audience of all ages. Beano is a multimedia franchise with spin-off books and Christmas annuals, a website, theme park rides, games, cartoon adaptations, and a production company.
Throughout the 1920s, DC Thomson dominated the British comics industry. Dubbed "the big five", the publisher's most successful comics were Adventure (1921), The Rover and The Wizard (1922), The Skipper (1930) and The Hotspur (1933). These were weekly issued boys' magazines for preteen males, containing anthologies by DC Thomson's creator staff designed in various formats and genres. They became popular throughout the United Kingdom, notably in English industrial cities, helped through the company's ability to view sales and promotions in the areas much easier than the rival publishers in London. Although many were about "super men" the young readers could idolise, the rest of the stories would be comic strips inspired by the gag-a-day strips in American newspapers full of stylised characters, slapstick and puns.
Overseeing the magazines was the Managing Editor of Children's Publications, R. D. Low, who first joined the company in 1913.
Source officielle
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