Luigi Pane

Luigi Pane, also known as Louis Sebastian Pane (born March 12, 1977 in Naples), is an Italian director and video artist. He is the founder and creative director of abstract groove (also known as abstr^ct:groove), an independent creative production studio and filmmaking collective based in Milan, Italy. Luigi Pane grew up in Ercolano, in the south of Italy. After attending art school in Naples he moved to Milan for studying Design at Politecnico. During the university years he started to experiment with music and video making. Right after the university years he wrote and directed projects for fashion brands like Diesel, Dolce&Gabbana, Pirelli, Ray-Ban and Persol. In 2004, together with Giada Risso, Luigi founded abstr^ct:groove and his work started to get noticed, year after year, by the creative and advertising international community. In 2008 he won the Epica d'Or at Epica Awards with the short film for Diesel "Explorers of the Past and Future". Other commercials he directed include Yamaha "The Dark Side of Japan", Freddy "Kaleidoscope", Alfa Romeo Stelvio "Whoa There!", W Eyewear "Life is a Parade", Chrysler "The Performer" and GMC "Mighty Spirit". His project "Building Urban Motion" was awarded in 2009 at Milan International Film Festival. "Vesuvius Bunks", which he wrote and directed for Franky B aka Cryptic Monkey, was awarded at PIVI 2012 and at London International Awards 2013. As a visual artist he exhibited in April 2013 at Palais De Tokyo in Paris together with Federico Pepe for the project Le Dictateur. His work has been featured on: Shots, Juxtapoz, IDN, Creative Review, Fubiz and The Creators Project. 2008 awarded with Epica d'Or at Epica Awards with the short film for Diesel Explorers of the Past and Future 2009 Milan International Film Festival, Special Jury Gold Prize for the video installation project "Building Urban Motion" 2012 Winner of Best Cinematography at PIVI Awards for "Vesuvius Bunks", Franky B ft. James Senese 2015 Dubai Lynx Awards. Gold Prize for Chrysler "The Performer" campaign 2016 Byron Bay Film Festival.