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The Archers is a British radio soap opera currently broadcast on BBC Radio 4, the corporation's main spoken-word channel. Broadcast since 1951, it was famously billed as "an everyday story of country folk" and is now promoted as "a contemporary drama in a rural setting". Having aired over 20,000 episodes, it is the world's longest-running present-day drama by number of episodes. Five pilot episodes were aired in 1950, and the first episode was broadcast nationally on New Year's Day 1951. A significant show in British popular culture, and with over five million listeners, it is Radio 4's most listened-to non-news programme, and with over one million listeners via the internet, the programme holds the record for BBC Radio online listening figures. In February 2019, a panel of 46 broadcasting industry experts, of which 42 had a professional connection to the BBC, listed The Archers as the second-greatest radio programme of all time. Partly established with the aim towards educating farmers following World War II, The Archers soon became a popular source of entertainment for the population at large, attracting nine million listeners by 1953. The Archers is set in the fictional village of Ambridge in the fictional county of Borsetshire, in England. Borsetshire is situated between what are, in reality, the contiguous counties of Worcestershire and Warwickshire, south of Birmingham in The Midlands of England. Ambridge is possibly based on the village of Cutnall Green, though various other villages claim to be the inspiration for Ambridge; The Bull, Ambridge's pub, is modelled on The Old Bull in Inkberrow, whereas Hanbury's St Mary the Virgin is often used as a stand-in for Ambridge's parish church, St Stephen's. Other fictional villages include Penny Hassett, Loxley Barrett, Darrington, Hollerton, Edgeley, Waterley Cross and Lakey Green. The county town of Borsetshire is Borchester, and the nearest big city is the cathedral city of Felpersham. Felpersham also has a university.