Publications associées à Digital display advertising

Scrub: Online TroubleShooting for Large Mission-Critical Applications

Scrub is a troubleshooting tool for distributed applications that operate under strict SLOs common in production environments. It allows users to formulate queries on events occurring during execution in order to assess the correctness of the application’s ...

2018

Privacy in Recommender Systems

Mahsa Taziki

The upsurge in the number of web users over the last two decades has resulted in a significant growth of online information. Recommenders are machine learning approach and are becoming one of the main ways to navigate the Internet. They recommend appropria ...

EPFL2018

Buy-It-Now or Take-a-Chance: Price Discrimination Through Randomized Auctions

Laura Elisa Celis

Increasingly detailed consumer information makes sophisticated price discrimination possible. At fine levels of aggregation, demand may not obey standard regularity conditions. We propose a new randomized sales mechanism for such environments. Bidders can ...

Informs2014

Security, Privacy and Economics of Online Advertising

Nevena Vratonjic

Online advertising is at the core of today’s Web: it is the main business model, generating large annual revenues expressed in tens of billions of dollars that sponsor most of the online content and services. Online advertising consists of delivering marke ...

EPFL2013

Ad-blocking Games: Monetizing Online Content Under the Threat of Ad Avoidance

Jean-Pierre Hubaux, Nevena Vratonjic, Jens Grossklags

Much of the Internet economy relies on online advertising for monetizing digital content: Users are expected to accept the presence of online advertisements in exchange for content being free. However, online advertisements have become a serious problem fo ...

2012

Integrity of the Web Content: The Case of Online Advertising

Jean-Pierre Hubaux, Julien Freudiger, Nevena Vratonjic

Online advertising is a major source of revenues in the Internet. In this paper, we identify a number of vulnerabilities of current ad serving systems. We describe how an adversary can exploit these vulnerabilities to divert part of the ad revenue stream f ...

2010

WAVE FRONT SENSING METHOD AND APPARATUS

Christian Depeursinge, Tristan Colomb, Etienne Cuche, Frédéric Montfort, Nicolas Aspert, Florian Charrière, Pierre Marquet, Stéphane Bourquin, Mihaela Marian

A new way of mixing instrumental and digital means is described for the general field of wave front sensing. The present invention describes the use, the definition and the utility of digital operators, called digital wave front operators (DWFO) or ... A n ...

2006