Publications associées à Marketing direct

Promoting synergies for sustainability through peer-to-peer sharing: an analysis of drivers and barriers

Claudia Rebeca Binder Signer, Ralph Hansmann

Peer-to-peer (P2P) sharing may foster sustainability synergistically by saving resources, reducing costs and promoting satisfaction of consumer needs and social connectivity. A survey of Swiss and Swedish consumers (N = 1522) was conducted to analyze drive ...

TAYLOR & FRANCIS INC2023

Material Reform: Building for a Post-Carbon Future

Charlotte Malterre-Barthes, Summer Saud Islam

This acclaimed and bestselling book by design and research practice Material Cultures brings together a series of short, incisive essays on the cultures, systems, and infrastructures that shape the architectural industry and the destructive ecologies it fo ...

Mack2023

Product assortment and space allocation strategies to attract loyal and non-loyal customers

Ralf Seifert, Anna Timonina-Farkas, Argyro Katsifou

Assortment planning deserves much attention from practitioners and academics due to its direct impact on retailers' commercial success. In this paper we focus on the increasingly popular retail practice to use combined product assortments with both "standa ...

2020

Profiling, Modelling and Facilitating Online Activism

Julia Proskurnia

The extensive and successful use of social media has enhanced and empowered a variety of movements all over the world in a way that is hard to achieve through conventional means. This has led to numerous studies that leverage online social data to describe ...

EPFL2017

Associations among Household Characteristics, Vehicle Characteristics and Emissions Failures: An Application of Targeted Marketing Data

Michel Bierlaire, Stefan Yves Gabriel Binder

Many U.S. cities use vehicle emissions testing programs to improve air quality by identifying gross polluting vehicles and requiring their owners to make emissions-related repairs. All vehicles that meet certain criteria must pass an emissions test as part ...

Pergamon-Elsevier Science Ltd2014

Security, Privacy and Economics of Online Advertising

Nevena Vratonjic

Online advertising is at the core of today’s Web: it is the main business model, generating large annual revenues expressed in tens of billions of dollars that sponsor most of the online content and services. Online advertising consists of delivering marke ...

EPFL2013

A Functional Perspective on Learning and Innovation: Investigating the Organization of Absorptive Capacity

Stéphane Lhuillery, Marcellus Bogers

We investigate the intra-organizational antecedents of firm-level absorptive capacity (AC). Specifically, we examine how the functional areas of R&D, manufacturing and marketing contribute to the absorption of knowledge coming from different external knowl ...

Taylor & Francis2011

Vision-Based Scene Understanding with Sparsity Promoting Priors

Alexandre Massoud Alahi

Human beings are interested in understanding their environments and the dynamic content that fills their surroundings. For applications ranging from security to marketing, people have installed networks of cameras to capture the dynamic elements of scenes. ...

EPFL2011

Impact of disorder on high quality factor III-V nitride microcavities

Nicolas Grandjean, Jean-François Carlin, Raphaël Butté, Eric Feltin, Gabriel Christmann, Dobri Simeonov

The authors report on the micron scale characterization of a monolithic GaN microcavity (MC) with lattice matched AlInN/GaN distributed Bragg reflectors by means of a microtransmission setup. This technique allows extracting very high quality factors (Q up ...

2006

Satisfying Customer Preferences via Mass Customization and Mass Production

Ralf Seifert

Two operational formats namely mass customization and mass production can be implemented to satisfy customer preference-based demand. The mass customization system consists of two stages: the initial build-to-stock phase and the final customize-to-order ph ...

2006