Concept
Gestion de la relation client
Publications associées (100)
Mobile eye tracking applied as a tool for customer experience research in a crowded train station
Train stations have increasingly become crowded, necessitating stringent requirements in the design of stations and commuter navigation through these stations. In this study, we explored the use of mobile eye tracking in combination with observation and a ...
2023Material Reform: Building for a Post-Carbon Future
Charlotte Malterre-Barthes, Summer Saud Islam
This acclaimed and bestselling book by design and research practice Material Cultures brings together a series of short, incisive essays on the cultures, systems, and infrastructures that shape the architectural industry and the destructive ecologies it fo ...
Mack2023High spatial resolution dataset of La Mobiliere insurance customers
Claudia Rebeca Binder Signer, Emanuele Massaro
We present the La Mobiliere insurance customers dataset: a 12-year-long longitudinal collection of data on policies of customers of the Swiss insurance company La Mobiliere. To preserve the privacy of La Mobiliere customers, we propose the data aggregated ...
NATURE PORTFOLIO2022Effective know-your-customer method for secure and trustworthy non-fungible tokens in media assets
Touradj Ebrahimi, Clément Sanh
Non-fungible tokens (NFTs) are becoming very popular in a large number of applications ranging from copyright protection to monetization of both physical and digital assets. It is however a fact that NFTs suffer from a large number of security issues that ...
SPIE-INT SOC OPTICAL ENGINEERING2022Assessing Experiences and Visual Perception in Train Station Environments with a Mobile Application and Eye Tracking
The Customer Experience Management at the Swiss Federal Railways (SBB) experiments with new technologies and methods to capture experiences and perceptions of passengers to design safe and customer friendly environments. First, a new methodological approac ...
2022Assortment optimization using an attraction model in an omnichannel environment
Ralf Seifert, Andrey Vasilyev, Sebastian Maier
Making assortment decisions is becoming an increasingly difficult task for many retailers worldwide as they implement omnichannel initiatives. Discrete choice modeling lies at the core of this challenge, yet existing models do not sufficiently account for ...
ELSEVIER2022Limiting the impact of supply chain disruptions in the face of distributional uncertainty in demand
Ralf Seifert, Anna Timonina-Farkas, René Yves Glogg
Service-level requirements play a crucial role in eliminating stock-outs in a production pipeline. However, delivering a specific service level can become an unattainable goal given the various uncertainties influencing both the production pipeline and cus ...
WILEY2022Leveraging insurance customer data to characterize socioeconomic indicators of Swiss municipalities
Claudia Rebeca Binder Signer, Emanuele Massaro
The availability of reliable socioeconomic data is critical for the design of urban policies and the implementation of location-based services; however, often, their temporal and geographical coverage remain scarce. We explore the potential for insurance c ...
2021Industry 4.0 Technologies and Customer-centricity for Digital Supply Chains
Rachel Agnès Laetitia Rosemonde Marie Lacroix
The last few years have experienced the emergence of Industry 4.0 (I4.0), ultra-customization, and the explosion of demand for ethical, fair trade, and sustainable consumption. Organizations have therefore started a digital transformation of their SCs and ...
EPFL2021The Impact of Collaborative Scheduling and Routing for Interconnected Logistics: A European Case Study
Michel Bierlaire, Shadi Sharif Azadeh, Mohammad Yousef Maknoon, Jianghang Chen
Interconnected logistics system can play an important role towards having a more sustainable green freight transport. Recently, after introducing the concept of Physical Internet (PI), researchers have started to explore the opportunities and challenges th ...
Springer, Cham2021