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The intrusiveness and the increasing invasiveness of online advertising have, in the last few years, raised serious concerns regarding user privacy andWeb usability. As a reaction to these concerns, we have witnessed the emergence of a myriad of ad-blockin ...
Online advertising is at the core of today’s Web: it is the main business model, generating large annual revenues expressed in tens of billions of dollars that sponsor most of the online content and services. Online advertising consists of delivering marke ...
Much of the Internet economy relies on online advertising for monetizing digital content: Users are expected to accept the presence of online advertisements in exchange for content being free. However, online advertisements have become a serious problem fo ...
Some ISPs are trying to become part of the online advertising market. Such ISPs either: (i) cooperate with online advertising entities (e.g., ad networks) by providing users’ private information to achieve better ad targeting in exchange for a share of the ...
This paper presents a system for keyword detection in spontaneous speech. Keywords are predefined through a set of acoustic examples provided by the users. Keyword detection proceeds in two steps: keyword searching and verification. To address the problem ...
Google AdSense, one of the most popular Online Advertise Networks, uses a mix of two techniques to deliver ads: contextual ads and behavioral ads, but it is not clear when or how much of the both they actually use. In this work, we raise several concerns r ...
The organic growth of the web has led to web sites that exhibit a large variety of properties. We conduct a large- scale study to gain quantitative insights into the browser-side effects of the structure and behavior of thousands of the most popular web si ...
