Persianization

Persianization (ˌpɜːrʒəˌnaɪˈzeɪʃən) or Persification (ˌpɜːrsᵻfᵻˈkeɪʃən; پارسی‌سازی), is a sociological process of cultural change in which a non-Persian society becomes "Persianate", meaning it either directly adopts or becomes strongly influenced by the Persian language, culture, literature, art, music, and identity as well as other socio-cultural factors. It is a specific form of cultural assimilation that often includes a language shift. The term applies not only to cultures, but also to individuals, as they acclimate to Persian culture and become "Persianized" or "Persified". Historically, the term was commonly applied to refer to changes in the cultures of non-Iranian peoples living within the Persian cultural sphere, particularly during the early and middle Islamic periods, such as Arabs and various Caucasian (such as Georgian, Armenian and Dagestani) and Turkic peoples, including the Seljuks, the Ottomans, and the Ghaznavids. The term has also been applied to the transmission of aspects of Persian culture, including language, to the non-Persian peoples in the regions surrounding the Iranian plateau (also known as Persia), such as Anatolia and the Indian subcontinent. Unlike the Ancient Greeks and the Roman Empire, the ancient Persian Achaemenid Empire was not concerned with spreading its culture to the many peoples that it conquered. Arguably, the first recorded episode of persianization dates back to Alexander the Great, who, after conquering the Persian Empire in the 4th century BCE, adopted Persian dress, customs and court mannerisms; married a Persian princess, Stateira II and made subjects cast themselves on their faces when approaching him, in Persian-style, known to Greeks as the custom of proskynesis, a symbolic kissing of the hand that Persians paid to their social superiors. Persian dress and practices were also observed by Peucestas, who was later made satrap of Persis, where he conciliated the favour of the Persians to his rule in exchange for those of the Macedonians.