Concept

Fark

Fark is a community website created by Drew Curtis that allows members to comment on a daily batch of news articles and other items from various websites. The site receives many story submissions per day and approximately 100 of them are publicly displayed on the site, spread out over the main page as well as topical tabs that are organized as entertainment, sports, geek, politics and business). Curtis says the stories are selected without intentional political bias, but that he tries to run both far-left and far-right articles. Links are submitted by Fark members (collectively referred to as "Farkers"), which admins can approve ("greenlight") for posting on either the main page or one of the subsidiary tab pages. Other than sponsored content, links have associated threads where users can comment. Greenlit links can generate upwards of 300,000 page views in one month for the recipient. This can generate such an enormous amount of traffic in such a short time that smaller websites thus linked are often rendered inoperable due to congestion or simple server failure. This is colloquially referred to as the website being "farked" by the community. Fark was created in 1999 by Drew Curtis of Lexington, Kentucky. Curtis states that the word "fark" originated either from a chat room euphemism for the word fuck, or from a drunken misspelling, although he tells people it is the former because it is a "better story that way". He registered Fark.com in September 1997, when a friend mentioned that all of the four letter domain names were disappearing. Originally, Fark contained no content except for an image of a squirrel with large testicles. This photograph is that of a Cape Ground Squirrel in Etosha National Park, Namibia, taken by photographer Kevin Shafer, who at the time worked for the Corbis Corporation, c. 1993. The squirrel image is no longer used in the production area of the site, but it can still be found as the server's 404 error for pages that do not exist. Since 1993, Curtis had frequently read morning news stories and exchanged them with friends.

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