Concept

Gizmodo

Gizmodo (ɡɪzˈmoʊdoʊ ) is a design, technology, science and science fiction website. It was originally launched as part of the Gawker Media network run by Nick Denton, and runs on the Kinja platform. Gizmodo also includes the subsite io9, which focuses on science fiction and futurism. Since April 2019, Gizmodo is part of G/O Media, owned by private equity firm Great Hill Partners. The blog, launched in 2002, was originally edited by Peter Rojas, who was later recruited by Weblogs, Inc. to launch their similar technology blog, Engadget. By mid-2004, Gizmodo and Gawker together were bringing in revenue of approximately $6,500 per month. Gizmodo then launched in other locations: In 2005, VNU and Gawker Media formed an alliance to republish Gizmodo across Europe, with VNU translating the content into French, German, Dutch, Spanish, Italian and Portuguese, and adding local European-interest material. In 2006, Gizmodo Japan was launched by Mediagene, with additional Japanese contents. In 2007, Gizmodo Australia was launched in the US, by Allure Media under license from Gawker Media. This site incorporates additional Australian content, and is branded Gizmodo AU. In November 2007, the Dutch magazine license was taken over by HUB Uitgevers. In September 2008, Gizmodo Brazil was launched with Portuguese content. In September 2011, Gizmodo UK was launched with Future, to cover British news. Gizmodo UK was later shut down in September 2020, with all web links redirecting to Gizmodo.com. In February 2011, Gizmodo underwent a major redesign. In 2013, Matt Novak moved his Paleofuture blog to Gizmodo from Smithsonian. In 2015, the Gawker blog io9 was merged into Gizmodo. The staff of io9 continued with Gizmodo and continued to post articles on subjects covered by the website, including science fiction, fantasy, futurism, science, technology and astronomy. Gizmodo was one of six websites that was purchased by Univision Communications in their acquisition of Gawker Media in August 2016.

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