Publications associées à Publicité mensongère

Data-Driven Behaviour Estimation in Parametric Games

A central question in multi-agent strategic games deals with learning the underlying utilities driving the agents' behaviour. Motivated by the increasing availability of large data-sets, we develop an unifying data-driven technique to estimate agents' util ...

Elsevier2023

Protecting privacy through metadata analysis

Sandra Deepthy Siby

Although encryption hides the content of communications from third parties, metadata, i.e., the information attached to the content (such as the size or timing of communication) can be a rich source of details and context. In this dissertation, we demonstr ...

EPFL2022

L’assemblaggio come testo figurativo per l’architettura. Un dialogo tra UFO e False Mirror Office

Boris Hamzeian

Nel corso dell’ultimo decennio, la generazione degli architetti emergenti si è interrogata sulla questione della rappresentazione dell’architettura, contrapponendo al rendering fotorealistico un genere di figurazione basato sull’impiego di procedure compos ...

2020

Frequency capping in online advertising

Moran Feldman

We study the following online problem. There are n advertisers. Each advertiser has a total demand and a value for each supply unit. Supply units arrive one by one in an online fashion, and must be allocated to an agent immediately. Each unit is associated ...

Springer2014

Security, Privacy and Economics of Online Advertising

Nevena Vratonjic

Online advertising is at the core of today’s Web: it is the main business model, generating large annual revenues expressed in tens of billions of dollars that sponsor most of the online content and services. Online advertising consists of delivering marke ...

EPFL2013

Ad-blocking Games: Monetizing Online Content Under the Threat of Ad Avoidance

Jean-Pierre Hubaux, Nevena Vratonjic, Jens Grossklags

Much of the Internet economy relies on online advertising for monetizing digital content: Users are expected to accept the presence of online advertisements in exchange for content being free. However, online advertisements have become a serious problem fo ...

2012

Integrity of the Web Content: The Case of Online Advertising

Jean-Pierre Hubaux, Julien Freudiger, Nevena Vratonjic

Online advertising is a major source of revenues in the Internet. In this paper, we identify a number of vulnerabilities of current ad serving systems. We describe how an adversary can exploit these vulnerabilities to divert part of the ad revenue stream f ...

2010

Security Games in Online Advertising: Can Ads Help Secure the Web?

Jean-Pierre Hubaux, Maxime Raya, Nevena Vratonjic

Some ISPs are trying to become part of the online advertising market. Such ISPs either: (i) cooperate with online advertising entities (e.g., ad networks) by providing users’ private information to achieve better ad targeting in exchange for a share of the ...

2010

Towards Privacy-Friendly Online Advertising

Jean-Pierre Hubaux, Julien Freudiger, Nevena Vratonjic

Modern web sites commonly interact with third-party domains to integrate advertisements and generate revenue from them. To improve the relevance of advertisement, online advertisers track user activities online with third- party cookies. However, excessive ...

2009