Marketing personnaliséLe marketing personnalisé, marketing one-to-one ou parfois marketing un-à-un est un marketing individualisé, par opposition au marketing de masse. Le marketing personnalisé cherche à analyser au niveau de chaque client ou prospect, les prix, les produits, les moyens de communication et de vente afin de s'adresser d'une manière individualisée, spécifique et différenciée à chaque client ou prospect (client potentiel), en tenant compte de ses particularités.
PersonnalisationLa personnalisation peut être une action d'ordre matériel (modification impliquant une activité physique sur l'objet) ou phénomène psychologique quasi-anthropologique d'identification d'un artefact à une forme humaine, une personne, une fonction sociale. Dans le langage courant moderne la personnalisation est l'appropriation d'un médium électronique, écrit ou d’un produit de consommation effectuée selon des données personnelles fournies par un usager, ou par la volonté de l'utilisateur lui-même.
Aerobic exerciseAerobic exercise (also known as endurance activities, cardio or cardio-respiratory exercise) is physical exercise of low to high intensity that depends primarily on the aerobic energy-generating process. "Aerobic" is defined as "relating to, involving, or requiring oxygen", and refers to the use of oxygen to meet energy demands during exercise via aerobic metabolism adequately. Aerobic exercise is performed by repeating sequences of light-to-moderate intensity activities for extended periods of time.
Neurobiological effects of physical exerciseThe neurobiological effects of physical exercise are numerous and involve a wide range of interrelated effects on brain structure, brain function, and cognition. A large body of research in humans has demonstrated that consistent aerobic exercise (e.g., 30 minutes every day) induces persistent improvements in certain cognitive functions, healthy alterations in gene expression in the brain, and beneficial forms of neuroplasticity and behavioral plasticity; some of these long-term effects include: increased neuron growth, increased neurological activity (e.
Rehabilitation (neuropsychology)Rehabilitation of sensory and cognitive function typically involves methods for retraining neural pathways or training new neural pathways to regain or improve neurocognitive functioning that have been diminished by disease or trauma. The main objective outcome for rehabilitation is to assist in regaining physical abilities and improving performance. Three common neuropsychological problems treatable with rehabilitation are attention deficit/hyperactivity disorder (ADHD), concussion, and spinal cord injury.
